Award

Health and financial claims in programming - audience attitudes to potential harm

OFCOM

This public procurement record has 1 release in its history.

Award

10 Nov 2025 at 10:51

Award Notice
Summary of the contracting process

The public procurement process detailed here involves OFCOM, the UK's communications regulator, for a project titled "Health and financial claims in programming - audience attitudes to potential harm". This initiative falls under the market research services category (CPV: 79310000) and is focused on understanding audience perceptions relating to health and financial claims in media content. The procurement, now in its award stage, identified Ipsos UK as the supplier with a contract valued at £131,695. The project commenced on 27th October 2025 and is scheduled to conclude by 14th August 2026. The procurement followed a selective method via a call-off from a framework agreement, targeting areas including British Overseas Territories, Channel Islands, Isle of Man, Europe, the UK, and beyond.

This tender provides opportunities for businesses engaged in researching public attitudes, particularly those capable of executing qualitative studies in media impact on audiences. Small and medium enterprises (SMEs) and voluntary, community and social enterprises (VCSEs) could find themselves well-positioned to compete in such tenders due to OFCOM's openness to varied supplier types. Companies with expertise in media impact assessments and those adept at providing insights for regulatory decision-making could leverage this opportunity to grow their portfolio and engage in meaningful work that helps shape broadcasting standards and practices. The contract aids in enhancing a company's reputation within market research services, especially those with a focus on media content and public safety.

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Notice Information

Notice Title

Health and financial claims in programming - audience attitudes to potential harm

Notice Description

Ofcom would like to commission a qualitative research project to update our understanding of audiences' attitudes towards content involving 'health and financial' claims in programmes, their views on the potential for such claims to cause harm, and their opinions on the adequacy of the types of protections broadcasters should put in place to mitigate the risk of harm. This updated research will provide Ofcom with evidence to continue to inform our decision-making. Specific research objectives include: - Explore audience attitudes to health and financial claims made in general and in religious programming, on linear TV, radio and VoD services. - Explore audience attitudes to the potential for harm from programming, including the extent to which, and the ways in which, it might present a risk of harm to audiences in general and specific factors which may increase the potential for harm to vulnerable people. - Explore whether audiences think broadcasters can limit potential harm effectively, such as through messages or warnings broadcast to viewers and listeners (e.g. advising audiences to consult a qualified medical practitioner).

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-00e942f3-779c-4f67-8342-88cda036a8c1
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/9df3f901-989c-4d7a-bbd2-e6faea090974
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£131,695 £100K-£500K
Lots Value
Not specified
Awards Value
£131,695 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
10 Nov 20253 months ago
Submission Deadline
16 Sep 2025Expired
Future Notice Date
Not specified
Award Date
8 Oct 20254 months ago
Contract Period
27 Oct 2025 - 14 Aug 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

IPSOS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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