Notice Information
Notice Title
Audience Strategy Development - Call Off Contract
Notice Description
We wish to appoint a single Supplier to a no minimum commitment call-off contract covering the period 14th August 2017 - 31st July 2019, to work with us to embed and develop further our Audience Engagement Strategy and segmentation. Through quantitative and qualitative research amongst the variety of public audiences represented in our segmentation, the appointed Supplier will help deepen our understanding of the audience segments and how to engage with them. The appointed Supplier will transform the data into insights and recommendations to enable us to develop our Audience Strategy, inform our public engagement programme, and achieve our goal of growing our public audience. Areas of work required by the appointed Supplier may include, but will not necessarily be limited to,: measuring and evaluating the impact of the Audience Strategy; collaborating with our data analyst supplier to connect any audience data with our Single Customer View (SCV) dataset; and deepening understanding of The National Archives' online audiences and digital engagement. We require the appointed Supplier to have demonstrable experience of the following areas in the cultural sector: - audience strategy - audience segmentation - concept testing (for example, of exhibitions or campaign design) - digital engagement and online audiences - quantitative and qualitative research methodologies In addition, we require the appointed Supplier to have extensive industry knowledge that can be drawn upon to make comparisons with other cultural institutions. We would also like to understand applicants' experience of: - formative and summative evaluation of exhibitions - other audiences in the cultural sector and their needs and modes of engagement, such as Education and Learning, and Community and Outreach audiences The appointed Supplier will be expected to identify research needs and propose projects to help us develop and move forward with our Audience Strategy, as well as respond to specific research briefs issued by The National Archives. The appointed Supplier will be required to work closely with TNA's Customer Insight Officer. The call-off contract will be valid until 31st July 2019 and will cover all work up to a maximum value of PS100,000 excluding VAT. Potential Suppliers should note that a contract award will not represent a commitment or obligation by The National Archives to commission work totalling this value in the time period, but rather that work may be commissioned with the awarded Supplier up to a maximum value of PS100,000 over the course of the contract period.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-b5fd17-0aaec595-b721-4226-a774-db2cfc2d9fdf
- Publication Source
- Contracts Finder
- Latest Notice
- https://www.contractsfinder.service.gov.uk/Notice/f8514532-ffb1-4b38-bdbe-6fa39820785f
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Not Specified
- Procurement Method Details
- Not applicable
- Tender Suitability
- SME
- Awardee Scale
- Large
Common Procurement Vocabulary (CPV)
- CPV Divisions
92 - Recreational, cultural and sporting services
-
- CPV Codes
92000000 - Recreational, cultural and sporting services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 21 Aug 20178 years ago
- Submission Deadline
- 20 Jul 2017Expired
- Future Notice Date
- Not specified
- Award Date
- 10 Aug 20178 years ago
- Contract Period
- 21 Aug 2017 - 31 Jul 2019 1-2 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Not Specified
- Awards Status
- Active
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- THE NATIONAL ARCHIVES
- Contact Name
- Not specified
- Contact Email
- procurement@nationalarchives.gsi.gov.uk
- Contact Phone
- Not specified
Buyer Location
- Locality
- RICHMOND
- Postcode
- TW9 4DU
- Post Town
- Twickenham
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI7 Outer London - West and North West
- Small Region (ITL 3)
- TLI75 Hounslow and Richmond upon Thames
- Delivery Location
- Not specified
-
- Local Authority
- Richmond upon Thames
- Electoral Ward
- Kew
- Westminster Constituency
- Richmond Park
Further Information
Notice Documents
-
https://www.contractsfinder.service.gov.uk/Notice/f8514532-ffb1-4b38-bdbe-6fa39820785f
21st August 2017 - Awarded contract notice on Contracts Finder -
https://www.contractsfinder.service.gov.uk/Notice/2f27b3da-b17e-4590-9072-93c7fa8d30db
7th July 2017 - Opportunity notice on Contracts Finder
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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