Award

Online Advertising Pathways

OFCOM

This public procurement record has 1 release in its history.

Award

12 Nov 2025 at 12:23

Award Notice
Summary of the contracting process

The procurement process titled "Online Advertising Pathways" was initiated by Ofcom, located in London, United Kingdom. This tender, classified under the industry category of Market Research Services (CPV code 79310000), sought to support Ofcom's new responsibilities under the Online Safety Act, specifically to combat online paid-for fraudulent advertising. The procurement process was conducted through competition via the Ofcom Market Research Framework Agreement. The tendering phase concluded on 10th September 2025, with the contract period spanning from 14th October 2025 to 31st March 2026. This award is valued at £61,366 GBP.

This opportunity presented significant growth potential for businesses involved in market research, specifically those providing innovative solutions for online safety and fraud prevention. The tender was particularly suitable for Small and Medium-sized Enterprises (SMEs) and Voluntary, Community and Social Enterprises (VCSEs), showcasing Ofcom's commitment to inclusivity in contract awards. Selecting Jigsaw Research Ltd, an SME based in London, as the supplier underscores the viability for similarly scaled enterprises to compete for contracts of this nature, encouraging market participation from a diverse range of providers.

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Notice Information

Notice Title

Online Advertising Pathways

Notice Description

With the passage of the Online Safety Act, Ofcom have new responsibilities to help make online services safer for all users, including overseeing how online services fulfil their duties about tackling fraud. Ofcom is not the only body with a key role in tacking fraud, however, and we are working together with other public bodies that have statutory responsibilities to investigate and prevent fraud, alongside industry and consumer bodies. This research is a part of a wider programme of work being conducted by Ofcom into understanding online advertising pathways and how to combat online paid for fraudulent advertising. This will feed into a Fraudulent Advertising Code of Practice which is planned to be published for consultation in May 2026.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-0bd1ca9f-7c1f-455c-a5aa-1964bb6953d7
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/62e68185-cf3b-478f-bfd5-f6d3d3550b58
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other - Competition via Ofcom Market Research Framework Agreement
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£61,366 Under £100K
Lots Value
Not specified
Awards Value
£61,366 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
12 Nov 20253 months ago
Submission Deadline
10 Sep 2025Expired
Future Notice Date
Not specified
Award Date
13 Oct 20254 months ago
Contract Period
13 Oct 2025 - 31 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Not specified
Contact Email
procurementnotice@ofcom.org.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
TLI London
Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

JIGSAW RESEARCH

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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