Award

Contract Award Notice

MINISTRY OF DEFENCE

This public procurement record has 1 release in its history.

Award

26 Sep 2025 at 13:02

Award Notice
Summary of the contracting process

The Ministry of Defence has completed a direct procurement process through a single tender action for direct marketing services, with additional consideration for marketing management consultancy services. The contract, valued at £1,000,000, was awarded as a result of this process, which falls below the threshold for competitive tendering. The procurement, classified under the services category, is intended for delivery across multiple regions, including the British Overseas Territories, Channel Islands, Europe, Isle of Man, and the wider United Kingdom. The award was made to Wavemaker, and the contract is set to run from 1st September 2025 to 31st March 2027. Key dates in the process include the tender period ending on 29th August 2025 and the award publication on 26th September 2025.

This contract presents substantial opportunities for large-scale businesses capable of providing comprehensive direct and consultancy marketing services. Although geared towards larger operations like Wavemaker, the nature of the service and geographic reach can encourage smaller enterprises to strategise partnerships or subcontracting opportunities with more established firms. The Ministry of Defence's involvement signifies a potential for robust, sustained business growth for those capable of meeting the logistical and strategic marketing demands implied by such a widespread service delivery. This is a promising opportunity for businesses skilled in large-scale service provision, especially those with a capacity to manage multiple delivery points across diverse regions.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Contract Award Notice

Notice Description

Contract Award Notice

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-0bdd11ef-79d6-428e-bebb-437051b452ba
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/cbdb85b5-f24d-4ef3-8757-2e9fde0ae558
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342100 - Direct marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£1,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£1,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
26 Sep 20255 months ago
Submission Deadline
29 Aug 2025Expired
Future Notice Date
Not specified
Award Date
18 Sep 20255 months ago
Contract Period
31 Aug 2025 - 31 Mar 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MINISTRY OF DEFENCE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
PORTSMOUTH
Postcode
PO2 8BY
Post Town
Portsmouth
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ31 Portsmouth
Delivery Location
Not specified
Local Authority
Portsmouth
Electoral Ward
Nelson
Westminster Constituency
Portsmouth North

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-0bdd11ef-79d6-428e-bebb-437051b452ba-2025-09-26T14:02:24+01:00",
    "date": "2025-09-26T14:02:24+01:00",
    "ocid": "ocds-b5fd17-0bdd11ef-79d6-428e-bebb-437051b452ba",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "tender_505449/1518822",
        "title": "Contract Award Notice",
        "description": "Contract Award Notice",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342100",
            "description": "Direct marketing services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79413000",
                "description": "Marketing management consultancy services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "PO2 8BY"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 1000000,
            "currency": "GBP"
        },
        "procurementMethod": "direct",
        "procurementMethodDetails": "Single tender action (below threshold)",
        "tenderPeriod": {
            "endDate": "2025-08-29T17:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2025-09-01T00:00:00+01:00",
            "endDate": "2027-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-298005",
            "name": "Ministry of Defence",
            "identifier": {
                "legalName": "Ministry of Defence"
            },
            "address": {
                "streetAddress": "Deck 2 NCHQ Whale Island",
                "locality": "Portsmouth",
                "postalCode": "PO2 8BY",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "lynne.nazer100@mod.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-325384",
            "name": "Wavemaker",
            "identifier": {
                "legalName": "Wavemaker"
            },
            "address": {
                "streetAddress": "One Southwark Bridge 1 Southwark Bridge Road London SE1 9HL, United Kingdom"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-298005",
        "name": "Ministry of Defence"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-0bdd11ef-79d6-428e-bebb-437051b452ba-1",
            "status": "active",
            "date": "2025-09-19T00:00:00+01:00",
            "datePublished": "2025-09-26T14:02:23+01:00",
            "value": {
                "amount": 1000000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-325384",
                    "name": "Wavemaker"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-09-01T00:00:00+01:00",
                "endDate": "2027-03-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/cbdb85b5-f24d-4ef3-8757-2e9fde0ae558",
                    "datePublished": "2025-09-26T14:02:23+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "description": "n/a",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/e7611c55-1d5f-4863-b7b9-3b08562d2f61",
                    "format": "application/pdf"
                }
            ]
        }
    ]
}