Award

Media Planning, buying and attribution

POST OFFICE LIMITED

This public procurement record has 2 releases in its history.

AwardUpdate

02 Feb 2022 at 15:28

Award Notice
Award

20 Jan 2022 at 17:10

Award Notice
Summary of the contracting process

The Post Office Limited has recently completed a procurement process for "Media Planning, buying and attribution" services. This public procurement falls under the advertising and marketing services industry and primarily aims to enhance the Post Office's media strategy for various channels, including TV, radio, and digital platforms. The contract, valued at £65 million with a minimum value of £12.5 million, began on 31st August 2021 and has the potential to extend until 30th August 2026. This was achieved through a selective procurement method, specifically a competitive procedure with negotiation that involved suppliers meeting predetermined criteria.

This tender presents significant opportunities for growth, particularly for businesses specialising in media planning, advertising consultancy, and marketing analytics. Companies experienced in providing integrated media solutions and those capable of delivering innovative attribution modelling could find advantageous openings to collaborate with the Post Office. The contract's extensive reach across the UK and beyond also highlights the potential for firms to engage in large-scale advertising projects that could bolster their portfolios and visibility in the marketplace.

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Notice Information

Notice Title

Media Planning, buying and attribution

Notice Description

Contract award - Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). The channels currently include AV (Audio Visual such as TV), Radio, OOH (Out of Home), Print, Digital, Social, PPC, and Influencer and Media Partnerships. Attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics. The models will support marketing planning and campaign optimisation improving overall marketing performance to drive greater efficiencies and return on investment Additional information: The contract is for 2 years but has the option to be extended for up to 3 one year periods, therefore total potential contract end date is 2026

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-0c080c25-11ad-4d01-8992-b2da1d8add70
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/6b60b418-4985-4695-a505-698346c56811
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive procedure with negotiation (above threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£65,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
£12,500,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
2 Feb 20224 years ago
Submission Deadline
30 Aug 2021Expired
Future Notice Date
Not specified
Award Date
30 Aug 20214 years ago
Contract Period
30 Aug 2021 - 30 Aug 2026 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
POST OFFICE LIMITED
Additional Buyers

MEDIUS SOFTWARE LIMITED

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC2Y 9AQ
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
Not specified
Local Authority
Islington
Electoral Ward
Bunhill
Westminster Constituency
Islington South and Finsbury

Supplier Information

Number of Suppliers
1
Supplier Name

CARAT

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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