Award

Digital Advertising: Suicide Prevention and Mental Health Support

LIVERPOOL CITY COUNCIL

This public procurement record has 2 releases in its history.

Award

20 Oct 2021 at 14:31

Tender

10 Sep 2021 at 13:04

Summary of the contracting process

Liverpool City Council is seeking proposals for "Digital Advertising: Suicide Prevention and Mental Health Support" as part of two behaviour change initiatives aimed at raising awareness for mental health concerns. The procurement falls under the advertising and marketing services industry and is currently in the Award stage. The tender was published on 10th September 2021, with a submission deadline of 27th September 2021. The contract period for the awarded tender is set to begin on 11th October 2021 and will last until 31st May 2022, with a total contract value of £39,500.

This tender presents a significant opportunity for marketing and advertising agencies, particularly those with expertise in digital campaigns and targeting strategies. Small and medium-sized enterprises (SMEs) looking to expand their market presence should consider competing for this contract, as it involves innovative advertising strategies aimed at diverse age groups. Agencies with a strong understanding of mental health campaigns and community engagement would be especially well-suited to meet the requirements outlined in this procurement process.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

Digital Advertising: Suicide Prevention and Mental Health Support

Notice Description

Liverpool City Council are currently developing two behaviour change initiatives to raise awareness of the support available for mental health concerns including suicide prevention. The two initiatives are: 1 Suicide Prevention: Targeted at people who are concerned about someone who may be contemplating suicide. The campaign raised awareness of signs to look out for, how to approach someone & what to say and services available to help. 2 Mental wellbeing support: Targeted at all ages, the campaign raises awareness of the range of services available based on the level of support needed. The overarching strategy with both campaigns is to engage with adults 16+ to raise awareness, educate and motivate action. This is an exciting opportunity for an agency to be involved in the delivery of these two innovative campaigns. We are looking to appoint an agency with strong targeting and optimisation skills to deliver a digital advertising plan for the two campaigns. Additional information: Please do not contact officers directly - use the messaging function on ProContract portal

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-0edfd7bc-9c81-48af-9904-52dfebd04517
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/7e6e600d-fe1a-4911-a102-9966ffbb6e19
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£39,500 Under £100K
Lots Value
Not specified
Awards Value
£39,500 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Oct 20214 years ago
Submission Deadline
27 Sep 2021Expired
Future Notice Date
Not specified
Award Date
19 Oct 20214 years ago
Contract Period
24 Oct 2021 - 31 May 2022 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
LIVERPOOL CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1DS
Post Town
Liverpool
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD North West (England)

Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

ALWAYS BE CONTENT

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-0edfd7bc-9c81-48af-9904-52dfebd04517-2021-10-20T15:31:23+01:00",
    "date": "2021-10-20T15:31:23+01:00",
    "ocid": "ocds-b5fd17-0edfd7bc-9c81-48af-9904-52dfebd04517",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "LPOOL001-DN568802-00864024",
        "title": "Digital Advertising: Suicide Prevention and Mental Health Support",
        "description": "Liverpool City Council are currently developing two behaviour change initiatives to raise awareness of the support available for mental health concerns including suicide prevention. The two initiatives are: 1 Suicide Prevention: Targeted at people who are concerned about someone who may be contemplating suicide. The campaign raised awareness of signs to look out for, how to approach someone & what to say and services available to help. 2 Mental wellbeing support: Targeted at all ages, the campaign raises awareness of the range of services available based on the level of support needed. The overarching strategy with both campaigns is to engage with adults 16+ to raise awareness, educate and motivate action. This is an exciting opportunity for an agency to be involved in the delivery of these two innovative campaigns. We are looking to appoint an agency with strong targeting and optimisation skills to deliver a digital advertising plan for the two campaigns. Additional information: Please do not contact officers directly - use the messaging function on ProContract portal",
        "datePublished": "2021-09-10T14:04:59+01:00",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "North West",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "North West",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 39500,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2021-09-27T10:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2021-10-11T00:00:00+01:00",
            "endDate": "2022-05-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/8a102a54-de05-471e-961f-ab2a9d469855",
                "datePublished": "2021-09-10T14:04:59+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Advert",
                "url": "https://procontract.due-north.com/Advert?advertId=d5f219ff-3612-ec11-810e-005056b64545"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-26061",
            "name": "Liverpool City Council",
            "identifier": {
                "legalName": "Liverpool City Council"
            },
            "address": {
                "streetAddress": "4th Floor, Cunard Building",
                "locality": "Liverpool",
                "postalCode": "L3 1DS",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Greg Nixon",
                "email": "greg.nixon@liverpool.gov.uk"
            },
            "details": {
                "url": "http://www.liverpool.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-186729",
            "name": "Always Be Content",
            "identifier": {
                "legalName": "Always Be Content"
            },
            "address": {
                "streetAddress": "EH6 4DQ"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-26061",
        "name": "Liverpool City Council"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-0edfd7bc-9c81-48af-9904-52dfebd04517-1",
            "status": "active",
            "date": "2021-10-20T00:00:00+01:00",
            "datePublished": "2021-10-20T15:31:23+01:00",
            "value": {
                "amount": 39500,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-186729",
                    "name": "Always Be Content"
                }
            ],
            "contractPeriod": {
                "startDate": "2021-10-25T00:00:00+01:00",
                "endDate": "2022-05-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/7e6e600d-fe1a-4911-a102-9966ffbb6e19",
                    "datePublished": "2021-10-20T15:31:23+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "description": "Advert",
                    "url": "https://procontract.due-north.com/Advert?advertId=d5f219ff-3612-ec11-810e-005056b64545"
                }
            ]
        }
    ]
}