Summary of the contracting process

Wiltshire Council has completed the procurement process titled "CO2173 Fostering Marketing Services" within the industry category of Advertising campaign services. The contract, which involves providing digital marketing services to promote Wiltshire Council's fostering initiatives, was awarded to LocalIQ. The contract period extends from 1st April 2025 to 31st March 2026, and the procurement method employed was a restricted procedure. This process was conducted to help recruit more quality foster carers by leveraging various digital channels and traditional media across the United Kingdom, British Overseas Territories, Channel Islands, Isle of Man, Europe, and globally. The tender's value is £50,000, with the award published on 9th April 2025.

This tender offers significant growth opportunities for businesses specialising in digital marketing and advertising services. Agencies experienced in executing comprehensive digital marketing strategies, including social media campaigns, online advertising, and traditional print media, would be well-suited to compete for such contracts. The contract’s focus on innovative and multi-channel marketing to attract foster carers aligns perfectly with businesses ready to showcase their expertise in enhancing public sector communication and recruitment efforts. Sectors that focus on digital transformation and strategic marketing for the public sector will find this tender an excellent fit for their capabilities and growth ambitions.

Award

CO2173 Fostering Marketing Services

WILTSHIRE COUNCIL

Contract Timeline

Publication Date

9th April 2025 14:05:53 PM
Contract Summary

Wiltshire Council's fostering marketing strategy is to recruit as many quality foster carers as possible. We want to increase traffic to our web pages and to people filling in the form to find out more information taking that first step to fostering. Wiltshire Council is seeking a provider to carry out digital marketing across key channels including google and social media including but not limited to Facebook and Instagram, maximising new trends and digital opportunities. The agency will also be required to publish online and hard copies of the council's advertorial, in local newspapers and magazines. There will be regular monitoring to assess the impact of campaigns, sentiment reporting and regular evaluation of the effectiveness of the digital activity to ensure it is 100% effective All the activity is designed to promote Wiltshire Council as the organisation of choice for fostering and is part of the council's wider communications and marketing plan to attract more foster carers each year.
Contract Details

Open Contracting ID

ocds-b5fd17-1010bb29-6c22-48d1-808a-9e77a1ef8e40

Publication Source

Contracts Finder

Procurement Stage

Award

Procurement Method

Selective

Procurement Method Details

Restricted Procedure

Procurement Category

Services

Tender Suitability

Framework / DPS
Contract Classification

CPV Code(s)

79341100
79341400

CPV Division(s)

79 - Business services: law, marketing, consulting, recruitment, printing and security
Awarding Authority

WILTSHIRE COUNCIL

Buyer Name

Gary Topley

Buyer Email

gary.topley@wiltshire.gov.uk

Buyer Phone

Buyer Address

Bythesea Road

Trowbridge

BA14 8JN

England
Awarded Supplier(s)

Supplier Name(s)

LOCALIQ

View contract on Contracts Finder

CO2173 Fostering Marketing Services

WILTSHIRE COUNCIL

Contract Timeline

Contract Summary

Contract Details

Contract Classification

Awarding Authority

Awarded Supplier(s)