Award

Digital media planning and campaign management

NATIONAL INSTITUTE FOR HEALTH AND CARE EXCELLENCE

This public procurement record has 3 releases in its history.

Award

02 Mar 2022 at 15:16

Award Notice
TenderAmendment

09 Dec 2021 at 17:57

Tender Notice
Tender

09 Dec 2021 at 17:54

Tender Notice
Summary of the contracting process

The National Institute for Health and Care Excellence (NICE) is seeking suppliers for a contract titled "Digital media planning and campaign management," focusing on advertising and marketing services. This procurement is currently in the award stage, with the contract period set to run from 31st January 2022 until 30th January 2024. Interested suppliers were required to submit bids by 12 noon on 17th December 2021, as the tender was published on 9th December 2021 and followed an open procurement method. The services are specifically targeted for delivery in the North West region of the United Kingdom.

This contract presents significant growth opportunities for businesses specialising in digital marketing strategies and campaign management, particularly for small and medium enterprises (SMEs). Companies that can demonstrate expertise in creating and optimising digital advertising, along with the ability to meet accessibility standards in campaign assets, will be well-suited to compete. The winning supplier will be responsible for shaping NICE's digital marketing approach, making this an excellent opportunity for agencies with innovative strategies and a solid understanding of the healthcare sector.

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Notice Information

Notice Title

Digital media planning and campaign management

Notice Description

NICE is seeking a suitable supplier to provide digital media planning and campaign management over the next 2 years, including but not limited to: 2.1. Digital marketing strategy: * Working with us to shape our digital marketing strategy, capturing and understanding our needs and those of our audiences (including users of NICE guidance e.g. frontline healthcare professionals and NHS commissioners of healthcare products and services, and the life sciences industry e.g. pharmaceutical companies, medical or digital health technology developers). * Provision of recommendations with a clear rationale, to ensure cost-effectiveness of paid digital marketing. * Supporting NICE in the development of an 'always-on', insight-led approach to digital marketing, scheduling and continuously optimising activity (within the remit of our budget). 2.2. Campaign planning and delivery: * Planning and delivering paid digital advertising, ensuring effective tracking of campaign objectives and associated goals, thorough analysis and evaluation of campaign performance data. * Ability to produce static campaign assets (e.g. images, carousels) and adapt these for different channels, if required. * Ability to embed key accessibility standards into any assets created for use within digital content marketing campaigns. Additional information: Due to the urgency of the work, Suppliers must: Express an Interest by email no later than 17:00 13th December 2021 Submit their bid no later than 12 noon 17th December 2021

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-18327607-a2a4-41bb-8dcd-52b016707d70
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/fe928d9f-502b-4a09-891f-2b8ec38a3c7f
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£71,600 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
2 Mar 20223 years ago
Submission Deadline
17 Dec 2021Expired
Future Notice Date
Not specified
Award Date
15 Feb 20224 years ago
Contract Period
16 Feb 2022 - 14 Mar 2024 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NATIONAL INSTITUTE FOR HEALTH AND CARE EXCELLENCE
Contact Name
Irene Walker
Contact Email
irene.walker@nice.org.uk
Contact Phone
Not specified

Buyer Location

Locality
MANCHESTER
Postcode
M1 4BT
Post Town
Manchester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD33 Manchester
Delivery Location
TLD North West (England)
Local Authority
Manchester
Electoral Ward
Deansgate
Westminster Constituency
Manchester Central

Supplier Information

Number of Suppliers
1
Supplier Name

FOUR COMMUNICATIONS GROUP

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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