Award

PH Live Longer Better Actives marketing campaign digital radio ads

HAMPSHIRE COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

23 Jun 2025 at 12:38

Summary of the contracting process

The Hampshire County Council has awarded a contract for the "PH Live Longer Better Actives marketing campaign digital radio ads," focusing on advertising and marketing services. This initiative targets older adults in Hampshire, aiming to broadcast a 40-second radio advertisement across DAX digital platforms and Global radio stations for six weeks. The process followed a call-off from a framework agreement method under the procurement category of services, with a selective approach. The campaign, valued at £4,000, commenced its contract period on 17th June 2025, scheduled to end on 2nd November 2025. Located in Winchester, England, the Council's choice of industry category is advertising and marketing services, CPV code 79340000, with postal coordination SO23 8UJ.

This tender creates opportunities for small and medium-sized enterprises (SMEs) specialising in digital marketing and advertising to expand their business reach by collaborating with local councils on targeted marketing campaigns. Given the focus on digital radio ads, businesses with expertise in audio content creation or established relationships with digital broadcasting platforms will likely find this opportunity particularly lucrative. Moreover, participation as a supplier could enhance visibility and credibility within the public sector, potentially leading to further collaborations and growth. The existing awardee, Global Media Group Services Limited—an SME—is testimony to the accessibility of such contracts for similar-scale organisations.

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Notice Title

PH Live Longer Better Actives marketing campaign digital radio ads

Notice Description

Public Health Live Longer Better marketing campaign. 40 second radio ad playing on DAX digital radio for 6 weeks, airing across Global radio stations and partner platforms/stations. 222,223 impressions. All required licences included. Ad targeted at older adults in Hampshire aged 65+ years.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-18fd0ba4-c287-4859-9baf-592b54a7f9a2
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/6e1dd82f-06fe-48a8-9448-55668a98c18c
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£4,000 Under £100K
Lots Value
Not specified
Awards Value
£4,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
23 Jun 20258 months ago
Submission Deadline
16 Jun 2025Expired
Future Notice Date
Not specified
Award Date
15 Jun 20258 months ago
Contract Period
16 Jun 2025 - 2 Nov 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
HAMPSHIRE COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WINCHESTER
Postcode
SO23 8UJ
Post Town
Southampton
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
Not specified

Local Authority
Winchester
Electoral Ward
St Michael
Westminster Constituency
Winchester

Supplier Information

Number of Suppliers
1
Supplier Name

GLOBAL MEDIA GROUP SERVICES

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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