Award

Digital Media support for the Celebrating Culture 2021 campaign

NORFOLK COUNTY COUNCIL

This public procurement record has 2 releases in its history.

Award

01 Jul 2021 at 08:29

Award Notice
Tender

22 Apr 2021 at 08:03

Tender Notice
Summary of the contracting process

The Norfolk County Council is overseeing a public procurement process aimed at securing digital media support for the "Celebrating Culture 2021" campaign, designed to boost the visitor economy in Norfolk and Suffolk. The tender, classified under the marketing services category, was published on 22 April 2021, with a total contract value of £85,000. The tender period concluded on 19 May 2021, and the resulting contract is set to commence on 14 June 2021, lasting until 31 January 2022. The procurement method used is an open procedure, allowing for broader participation.

This tender presents a significant opportunity for digital marketing agencies, particularly those with experience in cultural or tourism campaigns, to contribute to a regional initiative benefiting from European Union funding. The successful applicant will play a crucial role in revitalising the region's visitor economy through innovative digital marketing strategies. Small and medium-sized enterprises (SMEs) are encouraged to participate, given that the project is suitable for their capabilities. Businesses looking to enhance their portfolio in public sector engagements should consider this opportunity to demonstrate their expertise in integrated marketing campaigns.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Digital Media support for the Celebrating Culture 2021 campaign

Notice Description

The Celebrating Culture 2021 Campaign is a regional collaboration supported by Norfolk County Council, Suffolk County Council, New Anglia Culture Board (NACB) Marketing Consortium and wider culture and tourism partners. The ambition is to amplify the profile of Norfolk and Suffolk's outstanding cultural offer and to boost the recovery of the regional visitor economy through an integrated narrative campaign focused on a series of 'headline' place-specific cultural initiatives around which our year-round cultural offer will be promoted. Norfolk County Council was seeking a digital marketing agency to help drive the success of a new 12-month PR and digital marketing cultural tourism campaign, Celebrating Culture 2021. Their role is to provide strategic recommendations, media booking, analytics and tracking, followed by evaluation of results in line with the strategic campaign objectives, supporting the recovery of the culture sector and visitor economy across Norfolk and Suffolk. The procurement is related to a project and/or programme financed by European Union funds and is part of the EXPERIENCE project which is funded by the Interreg France (Channel) England programme funded through ESIF funds by the European Commission. The EXPERIENCE project website can be found at https://www.tourismexperience.org/. Additional information: The procurement is related to a project and/or programme financed by European Union funds. EXPERIENCE is a project funded by the Interreg France (Channel) England programme which is funded through ESIF funds by the European Commission.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-19b75ca3-90ba-4786-8c6c-a13f918e4e84
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f3f6be6f-6604-49aa-a409-ec2822ac0bc6
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£85,000 Under £100K
Lots Value
Not specified
Awards Value
£85,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
1 Jul 20214 years ago
Submission Deadline
19 May 2021Expired
Future Notice Date
Not specified
Award Date
13 Jun 20214 years ago
Contract Period
13 Jun 2021 - 31 Jan 2022 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NORFOLK COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORWICH
Postcode
NR1 2DH
Post Town
Norwich
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH5 Norfolk
Small Region (ITL 3)
TLH51 Norwich and East Norfolk
Delivery Location
Not specified
Local Authority
Norwich
Electoral Ward
Lakenham
Westminster Constituency
Norwich South

Supplier Information

Number of Suppliers
1
Supplier Name

ANICCA DIGITAL

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-19b75ca3-90ba-4786-8c6c-a13f918e4e84-2021-07-01T09:29:35+01:00",
    "date": "2021-07-01T09:29:35+01:00",
    "ocid": "ocds-b5fd17-19b75ca3-90ba-4786-8c6c-a13f918e4e84",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "NCCT42179",
        "title": "Digital Media support for the Celebrating Culture 2021 campaign",
        "description": "The Celebrating Culture 2021 Campaign is a regional collaboration supported by Norfolk County Council, Suffolk County Council, New Anglia Culture Board (NACB) Marketing Consortium and wider culture and tourism partners. The ambition is to amplify the profile of Norfolk and Suffolk's outstanding cultural offer and to boost the recovery of the regional visitor economy through an integrated narrative campaign focused on a series of 'headline' place-specific cultural initiatives around which our year-round cultural offer will be promoted. Norfolk County Council was seeking a digital marketing agency to help drive the success of a new 12-month PR and digital marketing cultural tourism campaign, Celebrating Culture 2021. Their role is to provide strategic recommendations, media booking, analytics and tracking, followed by evaluation of results in line with the strategic campaign objectives, supporting the recovery of the culture sector and visitor economy across Norfolk and Suffolk. The procurement is related to a project and/or programme financed by European Union funds and is part of the EXPERIENCE project which is funded by the Interreg France (Channel) England programme funded through ESIF funds by the European Commission. The EXPERIENCE project website can be found at https://www.tourismexperience.org/. Additional information: The procurement is related to a project and/or programme financed by European Union funds. EXPERIENCE is a project funded by the Interreg France (Channel) England programme which is funded through ESIF funds by the European Commission.",
        "datePublished": "2021-04-22T09:03:37+01:00",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "East of England",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "East of England",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 85000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2021-05-19T11:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2021-06-14T00:00:00+01:00",
            "endDate": "2022-01-31T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/ca013f73-487e-4c71-8c9a-2cd2bc0d7fe2",
                "datePublished": "2021-04-22T09:03:37+01:00",
                "format": "text/html",
                "language": "en"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/na369RMs",
            "name": "Norfolk County Council",
            "identifier": {
                "legalName": "Norfolk County Council",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/na369RMs"
            },
            "address": {
                "streetAddress": "Martineau Lane",
                "locality": "NORWICH",
                "postalCode": "NR12DH",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Claire Dawson",
                "email": "sourcingteam@norfolk.gov.uk"
            },
            "details": {
                "url": "https://in-tendhost.co.uk/norfolkcc/aspx/Home"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-COH-06984338",
            "name": "Anicca Digital Ltd",
            "identifier": {
                "legalName": "Anicca Digital Ltd",
                "scheme": "GB-COH",
                "id": "06984338"
            },
            "address": {
                "streetAddress": "19 Warren Park Way Enderby Leicester LE19 4SA"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/na369RMs",
        "name": "Norfolk County Council"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-19b75ca3-90ba-4786-8c6c-a13f918e4e84-1",
            "status": "active",
            "date": "2021-06-14T00:00:00+01:00",
            "datePublished": "2021-07-01T09:29:35+01:00",
            "value": {
                "amount": 85000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-COH-06984338",
                    "name": "Anicca Digital Ltd"
                }
            ],
            "contractPeriod": {
                "startDate": "2021-06-14T00:00:00+01:00",
                "endDate": "2022-01-31T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/f3f6be6f-6604-49aa-a409-ec2822ac0bc6",
                    "datePublished": "2021-07-01T09:29:35+01:00",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}