Award

Creative Agency Services - AWARD

UNIVERSITY OF SUNDERLAND

This public procurement record has 2 releases in its history.

AwardUpdate

28 Jun 2022 at 11:02

Award Notice
Award

28 Jun 2022 at 08:08

Award Notice
Summary of the contracting process

The University of Sunderland is seeking tenders for Creative Agency Services to enhance its global marketing efforts for career-focused and profession-facing courses. The contract, which has been awarded to Jaywing UK Limited, is set to commence on 4th July 2022 and will run for three years, with an option to extend for an additional two years. The total contract value is estimated at £2.2 million, with an initial budget of approximately £200,000 per annum. This award falls within the services category, specifically design consultancy and marketing services, with a contract period ending on 3rd July 2025.

This tender presents significant opportunities for businesses in the creative and marketing sectors, particularly those specialising in design consultancy, advertising campaigns, and graphic design. Companies that can demonstrate capability in promoting educational institutions to a competitive global market would be particularly well-suited for future bids. With a substantial budget and an opportunity for potential increased spend, this case offers a robust avenue for growth and collaboration within the education sector.

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Notice Information

Notice Title

Creative Agency Services - AWARD

Notice Description

AWARDED The University of Sunderland and its subsidiaries would like to invite tenderers to provide Creative Agency Services, the successful supplier will help the University promote its 'life changing' brand and 'career-focused' and 'professions-facing' courses to a global audience in a highly competitive and regulated market. Working with the University of Sunderland and its subsidiaries commencing approximately July 2022, the tender is for a period of 3 years' with the option to extend for 2 years (in 12 monthly increments). The overall contract value is estimated at GBP PS1,100,000 (excluding VAT) over 5 years' (the maximum contract length) i.e. GBP PS200,000 per annum approximately (excluding VAT where applicable) but with an additional sum in the first year - note there are no guarantees on spend levels. We also reserve the right to spend an additional 100% of the original anticipated budget, subject to changes to requirements across the University, for the duration of the award. Note agencies who are already engaged with other local North East of England HEIs may have a conflict of interest and could be excluded. Expressions of interest and tender documents are available via In-Tend https://in-tendhost.co.uk/universityofsunderland/aspx/Home Note closing date for return of tenders and documents is 12 noon - Thursday 17th March 2022

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-1b1145d4-6f1b-40d5-8512-b2a717d41ec4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d7d0dfd4-cb3d-4939-9a2e-bb4cf57d7da2
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

79342000 - Marketing services

79415200 - Design consultancy services

79822500 - Graphic design services

Notice Value(s)

Tender Value
£2,200,000 £1M-£10M
Lots Value
Not specified
Awards Value
£2,200,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
28 Jun 20223 years ago
Submission Deadline
17 Mar 2022Expired
Future Notice Date
Not specified
Award Date
6 Jun 20223 years ago
Contract Period
3 Jul 2022 - 3 Jul 2025 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF SUNDERLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SUNDERLAND
Postcode
SR1 3SD
Post Town
Sunderland
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC44 Sunderland
Delivery Location
TLC North East (England)
Local Authority
Sunderland
Electoral Ward
Millfield
Westminster Constituency
Sunderland Central

Supplier Information

Number of Suppliers
1
Supplier Name

JAYWING

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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