Award

User Experience and User Insight Platform - AWARD

ORDNANCE SURVEY

This public procurement record has 1 release in its history.

Award

19 Mar 2025 at 14:22

Summary of the contracting process

Ordnance Survey, Britain's national mapping agency, has completed the procurement process for a User Experience and User Insight Platform. The award for this contract was finalised on 18th March 2025, with UserTesting Technologies Limited securing the contract valued at £299,214.30. The contract, classified under Software package and information systems, spans from 18th March 2025 to 17th March 2027, with an option for yearly extensions of up to two additional years. The procurement method used was an open procedure, and the service will be deployed at Ordnance Survey's headquarters in Southampton, South West England. Key aspects of this tender include a focus on enhancing user experience and customer insight for OS and its consumer-facing subsidiary, OS Leisure Limited.

This tender represents a significant opportunity for businesses specialising in user experience research and testing tools. Companies that provide innovative UX solutions and can adapt to meet the evolving needs of a diverse user base stand to benefit greatly. The awarded contract will support Ordnance Survey's mission to develop user-centric products, increasing outdoor engagement and customer satisfaction. As the contract allows for potential extensions, there is a long-term growth possibility for the awarded supplier, making this an attractive opportunity for established businesses in the UX and software development industry.

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Notice Title

User Experience and User Insight Platform - AWARD

Notice Description

Ordnance Survey (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business, and individuals (B2G, B2B, B2C). Further information on OS can be found on our website http://www.os.uk. Ordnance Survey Leisure Limited ('OSLL') is the consumer facing subsidiary element of the Ordnance Survey Ltd business. This means that whilst Ordnance Survey Ltd might be procuring and entering the contract, OSLL will also have the right to use the services procured. The Consumer element of OS provides customers with products and services that help make their activity more enjoyable, accessible, and safe. From physical paper maps to outdoor accessories and popular mobile apps. Listening to customers and evolving to meet their needs is key to OS' approach in a rapidly changing world. The Consumer mission is to help more people to get outside more often so they can live longer, stay younger and enjoy life more. OS is focused on a customer centric approach to developing its' products and therefore requires a User Experience (UX) research & testing tool to understand OS' user needs and behaviours and to test viability and value of new ideas and prototypes with a representative audience or a variety of user groups. The contract will be for an initial term of 2 years, with the option to extend annually for a further 2 years (2+1+1).

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-1b985a81-2be5-4dc8-b19b-628e6cf34ddd
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/9f35c165-e898-472e-b6a8-c0f0565fc1b4
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£299,214 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
19 Mar 202511 months ago
Submission Deadline
27 Jan 2025Expired
Future Notice Date
Not specified
Award Date
18 Mar 202511 months ago
Contract Period
18 Mar 2025 - 17 Mar 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
ORDNANCE SURVEY
Contact Name
Russell Speight
Contact Email
russell.speight@os.uk
Contact Phone
07777777777

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO16 0AS
Post Town
Southampton
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
TLK South West (England)

Local Authority
Test Valley
Electoral Ward
Chilworth, Nursling & Rownhams
Westminster Constituency
Romsey and Southampton North

Supplier Information

Number of Suppliers
1
Supplier Name

USERTESTING TECHNOLOGIES LIMITED FKA USERZOOM

Further Information

Notice Documents

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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