Award

(NU/1589-44) CRM platform to manage marketing automation, lead nurturing and lead generation

NEWCASTLE UNIVERSITY

This public procurement record has 1 release in its history.

Award

31 Jan 2022 at 09:06

Award Notice
Summary of the contracting process

The procurement process involves Newcastle University, which is seeking a supplier for a CRM platform to enhance marketing automation, lead nurturing, and lead generation. This contracting opportunity falls within the programming services of packaged software products and is situated in the North East region of the United Kingdom. The procurement method employed is a selective tender, with the contract period set to run from February 1, 2022, to January 31, 2023. The tender was completed with an award date of January 31, 2022, and the total contract value is £136,734.

This tender represents a significant opportunity for businesses specialising in software development, particularly those with expertise in CRM systems and marketing automation solutions. Businesses that are innovative and capable of delivering strategic and technical support are well-suited to compete for this contract. With a focus on optimizing specific platform functionalities and addressing a substantial capacity requirement of maintaining over 217,000 contact records, firms that can offer robust, scalable solutions could greatly benefit from engagement in this procurement process.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

(NU/1589-44) CRM platform to manage marketing automation, lead nurturing and lead generation

Notice Description

We are seeking to appoint a supplier to work on the next phase of our marketing automation and CRM integration, which will support the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the chosen platform develop. The platform specifically is required to have ability to: 1) Host and maintain Newcastle University's contact databases 2) Contact segmentation 3) Lead scoring 4) Lead nurturing and generation 5) Marketing automation 6) Email communications and campaigns 7) Ability to manage and maintain contact enquiries centrally 8) Landing page creation 9) Ability to track paid activity and retarget contacts 10) Blog hosting and publishing 11) Chat agent and bot functionality 12) Detailed reporting and dashboards including attribution 13) CTAs and form submissions 14) Dedicated IP for email 15) Governance and user permissions/levels 16) Host content on multiple sub domains 17) Technical and strategical support 18) Website CMS 19) Capacity requirement: Minimum 217,000 contact records Minimum 150 user licences

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-1e4b7407-fe33-4321-8dd3-f0c0f48513f4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/88453743-11b0-4de1-bf72-912ab033bb25
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

72 - IT services: consulting, software development, Internet and support

CPV Codes

48480000 - Sales, marketing and business intelligence software package

72210000 - Programming services of packaged software products

Notice Value(s)

Tender Value
£123,000 £100K-£500K
Lots Value
Not specified
Awards Value
£136,734 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
31 Jan 20224 years ago
Submission Deadline
16 Dec 2021Expired
Future Notice Date
Not specified
Award Date
31 Jan 20224 years ago
Contract Period
1 Feb 2022 - 31 Jan 2023 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NEWCASTLE UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWCASTLE
Postcode
NE1 7RU
Post Town
Newcastle upon Tyne
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
TLC North East (England)
Local Authority
Newcastle upon Tyne
Electoral Ward
Monument
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

HUBSPOT

Further Information

Notice Documents

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-1e4b7407-fe33-4321-8dd3-f0c0f48513f4-2022-01-31T09:06:26Z",
    "date": "2022-01-31T09:06:26Z",
    "ocid": "ocds-b5fd17-1e4b7407-fe33-4321-8dd3-f0c0f48513f4",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "NCL001-DN584926-19440576",
        "title": "(NU/1589-44) CRM platform to manage marketing automation, lead nurturing and lead generation",
        "description": "We are seeking to appoint a supplier to work on the next phase of our marketing automation and CRM integration, which will support the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the chosen platform develop. The platform specifically is required to have ability to: 1) Host and maintain Newcastle University's contact databases 2) Contact segmentation 3) Lead scoring 4) Lead nurturing and generation 5) Marketing automation 6) Email communications and campaigns 7) Ability to manage and maintain contact enquiries centrally 8) Landing page creation 9) Ability to track paid activity and retarget contacts 10) Blog hosting and publishing 11) Chat agent and bot functionality 12) Detailed reporting and dashboards including attribution 13) CTAs and form submissions 14) Dedicated IP for email 15) Governance and user permissions/levels 16) Host content on multiple sub domains 17) Technical and strategical support 18) Website CMS 19) Capacity requirement: Minimum 217,000 contact records Minimum 150 user licences",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "72210000",
            "description": "Programming services of packaged software products"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "48480000",
                "description": "Sales, marketing and business intelligence software package"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "North East",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 123000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "tenderPeriod": {
            "endDate": "2021-12-16T12:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2022-02-01T00:00:00Z",
            "endDate": "2023-01-31T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-59869",
            "name": "Newcastle University",
            "identifier": {
                "legalName": "Newcastle University"
            },
            "address": {
                "streetAddress": "Newcastle University, Procurement Services, Kingsgate",
                "locality": "Newcastle",
                "postalCode": "NE1 7RU",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Natalie Morton",
                "email": "natalie.morton@ncl.ac.uk",
                "telephone": "+44 1912086396"
            },
            "details": {
                "url": "https://www.ncl.ac.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-196232",
            "name": "HubSpot",
            "identifier": {
                "legalName": "HubSpot"
            },
            "address": {
                "streetAddress": "Ground Floor, Two Dockland Central, Guild St, North Dock, Dublin, D01 K2C5"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-59869",
        "name": "Newcastle University"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-1e4b7407-fe33-4321-8dd3-f0c0f48513f4-1",
            "status": "active",
            "date": "2022-01-31T00:00:00Z",
            "datePublished": "2022-01-31T09:06:26Z",
            "value": {
                "amount": 136734,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-196232",
                    "name": "HubSpot"
                }
            ],
            "contractPeriod": {
                "startDate": "2022-02-01T00:00:00Z",
                "endDate": "2023-01-31T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/88453743-11b0-4de1-bf72-912ab033bb25",
                    "datePublished": "2022-01-31T09:06:26Z",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}