Award

An Audience Strategy for The National Archives

NATIONAL ARCHIVES PUBLIC RECORD OFFICE

This public procurement record has 2 releases in its history.

AwardUpdate

22 Dec 2016 at 12:13

Award

18 Nov 2016 at 20:16

Summary of the contracting process

The National Archives Public Record Office is seeking a partner to develop an audience strategy aimed at enhancing public engagement. This tender, titled "An Audience Strategy for The National Archives," is classified under the services industry category, specifically within research, development services, and related consultancy services. The procurement process is currently in the Award stage, with the tender period having ended on 23rd September 2016. The contract is set to commence on 3rd October 2016 and will run until 31st December 2016. The maximum budget allocated for this project is £20,000 (ex VAT), and the work will be undertaken at their Richmond location (TW9 4DU).

This procurement opportunity presents a significant chance for service-based businesses with expertise in audience engagement strategies, consultancy, and research within the cultural sector. Companies that can demonstrate an understanding of public engagement dynamics and possess the capability to develop targeted recommendations will be well-suited to compete for this contract. The National Archives is looking for innovative ideas and industry knowledge that can help refine their approach to connecting with diverse audiences, making it an attractive opportunity for firms specialising in cultural consultancy and audience development.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

An Audience Strategy for The National Archives

Notice Description

We are seeking a partner to help create an audience strategy for the National Archives. The key elements of this work will be: * To assess the viability/suitability of our audience engagement plans * To create direction and focus for our audience engagement * To provide a simple framework for segmenting audiences and strategy for growth * Use industry knowledge and analysis to make recommendations for effective engagement with target audiences (formats, timings etc.) * Make suggestions towards language and tone to apply to future branding work This should be produced using a good understanding of The National Archives' current public engagement and audiences and future ambitions in public engagement. It should also make comparisons with other cultural institutions. We anticipate the deliverables comprising (at a minimum): * A report covering the above * A set of Powerpoint slides to convey the headlines internally and to partner organisations * Guidelines for future segmentation and analysis of our data Our maximum available budget for this piece of work is PS20,000 (ex VAT).

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-1f923864-adca-11e6-9901-0019b9f3037b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/02087307-e09a-4967-bf52-384e4660eb29
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not applicable
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

92 - Recreational, cultural and sporting services


CPV Codes

73000000 - Research and development services and related consultancy services

92000000 - Recreational, cultural and sporting services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£19,300 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
22 Dec 20169 years ago
Submission Deadline
23 Sep 2016Expired
Future Notice Date
Not specified
Award Date
3 Oct 20169 years ago
Contract Period
4 Oct 2016 - 28 Feb 2017 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
NATIONAL ARCHIVES PUBLIC RECORD OFFICE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
RICHMOND
Postcode
TW9 4DU
Post Town
Twickenham
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
TLI London

Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

THE AUDIENCE AGENCY

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-1f923864-adca-11e6-9901-0019b9f3037b-2016-12-22T12:13:37Z",
    "date": "2016-12-22T12:13:37Z",
    "ocid": "ocds-b5fd17-1f923864-adca-11e6-9901-0019b9f3037b",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "TNA076",
        "title": "An Audience Strategy for The National Archives",
        "description": "We are seeking a partner to help create an audience strategy for the National Archives. The key elements of this work will be: * To assess the viability/suitability of our audience engagement plans * To create direction and focus for our audience engagement * To provide a simple framework for segmenting audiences and strategy for growth * Use industry knowledge and analysis to make recommendations for effective engagement with target audiences (formats, timings etc.) * Make suggestions towards language and tone to apply to future branding work This should be produced using a good understanding of The National Archives' current public engagement and audiences and future ambitions in public engagement. It should also make comparisons with other cultural institutions. We anticipate the deliverables comprising (at a minimum): * A report covering the above * A set of Powerpoint slides to convey the headlines internally and to partner organisations * Guidelines for future segmentation and analysis of our data Our maximum available budget for this piece of work is PS20,000 (ex VAT).",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "73000000",
            "description": "Research and development services and related consultancy services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "92000000",
                "description": "Recreational, cultural and sporting services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "TW9 4DU"
                    },
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    },
                    {
                        "postalCode": "TW9 4DU"
                    }
                ]
            }
        ],
        "procurementMethodDetails": "Not applicable",
        "tenderPeriod": {
            "endDate": "2016-09-23T23:59:59+01:00"
        },
        "contractPeriod": {
            "startDate": "2016-10-03T00:00:00+01:00",
            "endDate": "2016-12-31T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-20465",
            "name": "National Archives Public Record Office",
            "identifier": {
                "legalName": "National Archives Public Record Office"
            },
            "address": {
                "streetAddress": "Kew",
                "locality": "Richmond",
                "postalCode": "TW9 4DU",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "procurement@nationalarchives.gsi.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-42836",
            "name": "The Audience Agency",
            "identifier": {
                "legalName": "The Audience Agency"
            },
            "address": {
                "streetAddress": "35-47 Bethnal Green Road London E1 6LA"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-20465",
        "name": "National Archives Public Record Office"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-1f923864-adca-11e6-9901-0019b9f3037b-1",
            "status": "active",
            "date": "2016-10-04T00:00:00+01:00",
            "datePublished": "2016-12-22T12:13:37Z",
            "value": {
                "amount": 19300,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-42836",
                    "name": "The Audience Agency"
                }
            ],
            "contractPeriod": {
                "startDate": "2016-10-05T00:00:00+01:00",
                "endDate": "2017-02-28T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/02087307-e09a-4967-bf52-384e4660eb29",
                    "datePublished": "2016-12-22T12:13:37Z",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "application/pdf",
                    "description": "Invitation to Tender",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/3c77282e-df7e-42c0-bb02-2472cf61ca93",
                    "format": "application/pdf"
                },
                {
                    "id": "3",
                    "documentType": "application/pdf",
                    "description": "Invitation to Tender",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/1d414855-4d4e-49c8-9607-e326383a05ad",
                    "format": "application/pdf"
                }
            ]
        }
    ]
}