Award

Agreement for 'Always on' Digital Marketing Recruitment Plan

LIVERPOOL JOHN MOORES UNIVERSITY

This public procurement record has 2 releases in its history.

Award

29 Jun 2017 at 09:39

Award Notice
Tender

03 May 2017 at 10:52

Tender Notice
Summary of the contracting process

The procurement process for the 'Agreement for 'Always on' Digital Marketing Recruitment Plan' was conducted by Liverpool John Moores University, situated in Liverpool, England. This service contract is classified under the business services industry, specifically in law, marketing, consulting, recruitment, printing, and security. The procurement method was an open procedure, with the tender published on 3rd May 2017, and the tender period concluded on 19th May 2017. The contract period runs from 1st June 2017 to 31st August 2018, with a total contract value of £150,000. An active award was made to SMRS Limited on 23rd June 2017, with the relevant information accessible through the buyer's contact point, Kathryn Houghton.

This tender presents significant opportunities for businesses, particularly those specialising in digital marketing and analytics. Companies capable of delivering innovative marketing strategies are well-suited to compete, especially those with experience in managing year-round digital campaigns that target prospective students effectively. Small and medium enterprises (SMEs) are encouraged to participate given their suitability noted in the tender, which could allow them to enhance their visibility and reputation in the educational sector while potentially securing lucrative contracts in ongoing digital marketing efforts.

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Notice Information

Notice Title

Agreement for 'Always on' Digital Marketing Recruitment Plan

Notice Description

LJMU wishes to engage a Supplier to work in partnership with us to deliver a step-change in our digital marketing to prospective students. To date, our approach has been to run digital campaigns to drive traffic to the website, increase social engagement, signpost prospects to recruitment events and to raise awareness of vacancies available over the Clearing period. This has helped to create spikes of interest. In recognition of the fact that prospective students expect to find the information they need across their media consumption channels of choice at a time that suits them, our approach moving forward is to invest in 'always-on' digital marketing activity aimed at reaching more prospects and maximising opportunities to receive as many high-quality applications as possible. Creating a year-round 'push and pull' digital channel mix, providing a combination of awareness, nurturing and direction throughout the consideration journey will be a key differentiator for LJMU in the marketplace. We are therefore looking to appoint an Agency with proven, first-class expertise in digital marketing to work in partnership with us to deliver a digital marketing strategy that is underpinned by robust analytics and insights to allow us to deliver increasingly targeted marketing communications across a range of platforms Additional information: Companies who have interest in this opportunity should visit the Intend link attached on this advert and view the documents, to ascertain if this is a suitable project. If you have any queries arising from the opportunity , then these should be placed via the Intend system , not via email

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-209489cc-c3e8-4596-949b-75f523d574fc
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/31ac4875-46b3-4c0a-8aae-b40331919e3e
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£150,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
29 Jun 20178 years ago
Submission Deadline
19 May 2017Expired
Future Notice Date
Not specified
Award Date
22 Jun 20178 years ago
Contract Period
30 Jun 2017 - 31 Dec 2017 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LIVERPOOL JOHN MOORES UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 2AJ
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD North West (England)
Local Authority
Liverpool
Electoral Ward
City Centre North
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

SMRS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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