Tender

Safer Roads in South Yorkshire

SHEFFIELD CITY COUNCIL

This public procurement record has 1 release in its history.

Tender

19 Aug 2020 at 10:33

Tender Notice
Summary of the contracting process

Sheffield City Council is currently seeking a provider for the "Safer Roads in South Yorkshire" advertising campaign, primarily focused on enhancing road safety awareness across the region. This procurement falls under the services category and is being conducted via an open procedure, with the tender period concluding on 24 August 2020. Key campaign objectives include promoting road safety for young riders, encouraging visibility for pedestrians and cyclists, advocating against drink driving, and discouraging mobile phone use while driving, with campaigns set to run from September 2020 to March 2021 across various media channels. The estimated value of the contract is between £14,000 and £20,000, and the delivery address is located in Yorkshire and the Humber.

This tender presents valuable opportunities for businesses specialising in advertising, particularly those with experience in managing multi-channel campaigns. Companies that can effectively engage audiences through platforms such as social media, radio, online publications, and outdoor advertising would be well-suited to compete. Additionally, small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate, as they may bring innovative approaches to delivering impactful road safety messages.

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Notice Information

Notice Title

Safer Roads in South Yorkshire

Notice Description

Aim; We are looking for a company to manage our paid-for advertising for the remainder of the year, being responsible for developing, procuring and overseeing the delivery of a series of paid for road safety advertising campaigns for the SRP. These advertising campaigns will align with and support our wider campaigns programme, which aims to engage with the public across South Yorkshire to influence attitudes and change behaviours to promote safer roads use. Objectives; To promote additional training to young riders aged 17-24 years as part of freshers week. To encourage pedestrians and cyclists to wear bright and reflective clothing during the darker winter months and for drivers to look out for vulnerable road users. To promote the 'Don't Drink and Drive' message to motorists during December. To discourage drivers from using their mobile phones whilst driving during National Police Chiefs' Council campaign in February 2021. Timescales The campaigns are to be delivered in line with the SRP annual campaigns calendar, which aligns with the activity being delivered by partners and undertaken in support of other national campaigns. Powered two wheeler campaign for young riders - September 2020 to coincide with college term time commencing. Be Bright Be Seen - launch in time for British Summer Time ending on 25 October and run throughout November 2020. Don't Drink and Drive - throughout December 2020. Mobile Phone - 1-21st February 2021. Channels - to be chosen to maximise reach to the relevant priority audience for each campaign: * Social media advertising - Facebook, Twitter, Instagram, What's App * You Tube advertising * Out of Home advertising - roadside, leisure centres, shopping centres, etc * Radio/DAX advertising * Pubs and clubs - digital screens, washrooms, etc * On line publications/events * Mobile digi screen advertising * Local sports fixtures Any other suitable channels to be considered and discussed with the client.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-24df1b54-7ee9-45e0-9a0a-3a8176f63f89
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/810cb148-c801-4a66-bd48-63cff74f8844
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

CPV Codes

22462000 - Advertising material

Notice Value(s)

Tender Value
£20,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
19 Aug 20205 years ago
Submission Deadline
24 Aug 2020Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Aug 2020 - 7 Mar 2021 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SHEFFIELD CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SHEFFIELD
Postcode
S1 4PL
Post Town
Sheffield
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE3 South Yorkshire
Small Region (ITL 3)
TLE32 Sheffield
Delivery Location
TLE Yorkshire and The Humber
Local Authority
Sheffield
Electoral Ward
City
Westminster Constituency
Sheffield Central

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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