Tender

We are seeking an agency or consultant/s to create an aspirational and ambitious 'Sussex Story' and identity to enable us to promote Sussex as a visitor destination to national and international markets. The 'Sussex Story' narrative and identity will form a strong Sussex proposition that will be long-lasting and ultimately globally recognised. It will include a headline story, tagline, and narratives for different market segments. The scope of work will include stakeholder engagement, international benchmarking, analysis of competitor sets, vision positioning, future trends analysis and marketing channel recommendations. An executive summary

SURREY COUNTY COUNCIL

This public procurement record has 1 release in its history.

Tender

10 Feb 2023 at 10:14

Tender Notice
Summary of the contracting process

The Surrey County Council has issued a tender seeking an agency or consultant to develop an aspirational 'Sussex Story' and identity for promoting Sussex as a visitor destination. The procurement falls under the services category of advertising and marketing services, with a contract value of £40,000. The tender, published on February 10, 2023, is currently active and follows an open procedure with a tender period ending on March 3, 2023. The contract period is scheduled to run from April 3, 2023, to July 31, 2023, with the delivery addresses including the United Kingdom and various other regions.

This tender presents an opportunity for businesses in the marketing and advertising sector to collaborate with the Surrey County Council to shape the Sussex visitor economy. Small and medium enterprises (SMEs) are particularly encouraged to participate, aligning with the council's preference for involving local businesses in the procurement process. The project's focus on stakeholder engagement, competitor analysis, and vision positioning makes it suitable for firms with expertise in crafting compelling narratives for diverse market segments. Interested parties should consider the aforementioned key dates and the specified contract period to fulfil the unique requirements outlined in the tender.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

We are seeking an agency or consultant/s to create an aspirational and ambitious 'Sussex Story' and identity to enable us to promote Sussex as a visitor destination to national and international markets. The 'Sussex Story' narrative and identity will form a strong Sussex proposition that will be long-lasting and ultimately globally recognised. It will include a headline story, tagline, and narratives for different market segments. The scope of work will include stakeholder engagement, international benchmarking, analysis of competitor sets, vision positioning, future trends analysis and marketing channel recommendations. An executive summary

Notice Description

We are seeking an agency or consultant/s to create an aspirational and ambitious 'Sussex Story' and identity to enable us to promote Sussex as a visitor destination to national and international markets. The 'Sussex Story' narrative and identity will form a strong Sussex proposition that will be long-lasting and ultimately globally recognised. It will include a headline story, tagline, and narratives for different market segments. The scope of work will include stakeholder engagement, international benchmarking, analysis of competitor sets, vision positioning, future trends analysis and marketing channel recommendations. An executive summary and a visually accessible version of the final work will be created, providing us with a Sussex Story that will also appeal to funders and stakeholders, enabling us to sustainably grow the Sussex visitor economy.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-2501621d-b838-4901-b83e-e4952fd3ed06
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/eb172f8f-85e0-4575-ae78-45c6f6313848
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

Notice Value(s)

Tender Value
£40,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
10 Feb 20233 years ago
Submission Deadline
3 Mar 2023Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
2 Apr 2023 - 31 Jul 2023 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SURREY COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
REIGATE
Postcode
RH2 8EF
Post Town
Redhill
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ26 East Surrey
Delivery Location
Not specified
Local Authority
Reigate and Banstead
Electoral Ward
South Park & Woodhatch
Westminster Constituency
Reigate

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-2501621d-b838-4901-b83e-e4952fd3ed06-2023-02-10T10:14:25Z",
    "date": "2023-02-10T10:14:25Z",
    "ocid": "ocds-b5fd17-2501621d-b838-4901-b83e-e4952fd3ed06",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "4dddbc55-74d5-401f-8c71-c7142460a476",
        "title": "We are seeking an agency or consultant/s to create an aspirational and ambitious 'Sussex Story' and identity to enable us to promote Sussex as a visitor destination to national and international markets. The 'Sussex Story' narrative and identity will form a strong Sussex proposition that will be long-lasting and ultimately globally recognised. It will include a headline story, tagline, and narratives for different market segments. The scope of work will include stakeholder engagement, international benchmarking, analysis of competitor sets, vision positioning, future trends analysis and marketing channel recommendations. An executive summary",
        "description": "We are seeking an agency or consultant/s to create an aspirational and ambitious 'Sussex Story' and identity to enable us to promote Sussex as a visitor destination to national and international markets. The 'Sussex Story' narrative and identity will form a strong Sussex proposition that will be long-lasting and ultimately globally recognised. It will include a headline story, tagline, and narratives for different market segments. The scope of work will include stakeholder engagement, international benchmarking, analysis of competitor sets, vision positioning, future trends analysis and marketing channel recommendations. An executive summary and a visually accessible version of the final work will be created, providing us with a Sussex Story that will also appeal to funders and stakeholders, enabling us to sustainably grow the Sussex visitor economy.",
        "datePublished": "2023-02-10T10:14:25Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79342000",
                "description": "Marketing services"
            },
            {
                "scheme": "CPV",
                "id": "79342100",
                "description": "Direct marketing services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "BN7 1UE"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 40000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2023-03-03T12:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2023-04-03T00:00:00+01:00",
            "endDate": "2023-07-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/eb172f8f-85e0-4575-ae78-45c6f6313848",
                "datePublished": "2023-02-10T10:14:25Z",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Proactis Supplier Network",
                "url": "https://supplierlive.proactisp2p.com/Account/Login?cid=surreycc"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/Qn752tMx",
            "name": "Surrey County Council",
            "identifier": {
                "legalName": "Surrey County Council",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/Qn752tMx"
            },
            "address": {
                "streetAddress": "Woodhatch Place, 11 Cockshot Hill, , ,",
                "locality": "Reigate",
                "postalCode": "RH2 8EF",
                "countryName": "UNITED KINGDOM"
            },
            "contactPoint": {
                "name": "Tim Purchase",
                "email": "timothy.purchase@eastsussex.gov.uk",
                "telephone": "02085419000"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/Qn752tMx",
        "name": "Surrey County Council"
    }
}