Award

Media Planning and Buying for Reputation and Student Recruitment Marketing

SHEFFIELD HALLAM UNIVERSITY

This public procurement record has 3 releases in its history.

Award

27 Jun 2025 at 14:51

Award Notice
Award

16 Jun 2020 at 07:09

Award Notice
Tender

20 Dec 2019 at 16:18

Tender Notice
Summary of the contracting process

Sheffield Hallam University has awarded a contract for media planning and buying services to Hybrid News Limited. The contract, valued at £1,000,000, runs from 1 July 2025 to 31 March 2026. This extension is part of a Regulation 72 modification aimed at avoiding substantial inconvenience or cost duplication, primarily due to its significant role in summer student recruitment and clearing campaigns. The procurement aligns with the University's strategic objectives, intending to enhance its reputation and student recruitment efforts. The procurement process currently stands at the award stage, having progressed through planning and tender stages. The services pertain to the advertising and marketing industry, with a delivery focus in the Yorkshire and the Humber region.

This tender presents considerable business growth opportunities for SMEs in the marketing and advertising sectors, particularly those specialising in educational campaigns and recruitment marketing. By partnering with Sheffield Hallam University, businesses can leverage the strategic role of media planning and buying in increasing engagement and brand perception across academia and beyond. Firms adept in delivering innovative marketing solutions and capable of working closely with the University's marketing teams will find this contract well-suited to their offerings. Additionally, the contract’s emphasis on global academic and financial targets allows businesses to position themselves in a competitive landscape while fostering long-term relationships with a leading educational institution.

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Notice Information

Notice Title

Media Planning and Buying for Reputation and Student Recruitment Marketing

Notice Description

Regulation 72(1)(b)(ii) modification to extend the contract beyond its original term, as the University considers a change of contractor would cause significant inconvenience or substantial duplication of costs during key media campaigns relating to summer student recruitment and clearing. The increase in price does not exceed 50% of original contract value and is for a period of 8 months to allow a PA 2023 compliant procurement process to take place. The University has published a UK3: Planned Procurement Notice stating its intention to compete the ongoing requirement in the near future. This is published under notice identifier: 2025/S 000-025017. The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include: - delivering student recruitment success and engagement across pre-applicant, applicant, student and alumni audiences, in line with academic and financial targets globally, - raising the profile and enhancing the reputation of the University through institutional positioning and research impact, - promoting the new University brand campaign achieving stand out and cut through in our competitive market place. The appointed agency will work with 2 central marketing teams - the prospective student marketing team and the strategic marketing team. All references to 'the University' include all wholly owned subsidiaries of the University, including but not limited to SHULaw.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-28ffab50-db2a-4a27-98d0-075105daf49c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c5edff7a-956e-42db-b71e-6a7a74459b49
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Other - Regulation 72 modification
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£1,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£3,500,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
27 Jun 20258 months ago
Submission Deadline
20 Jun 2025Expired
Future Notice Date
Not specified
Award Date
3 Jun 20205 years ago
Contract Period
30 Jun 2025 - 31 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SHEFFIELD HALLAM UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SHEFFIELD
Postcode
S1 1WB
Post Town
Sheffield
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE3 South Yorkshire
Small Region (ITL 3)
TLE32 Sheffield
Delivery Location
TLE Yorkshire and The Humber
Local Authority
Sheffield
Electoral Ward
City
Westminster Constituency
Sheffield Central

Supplier Information

Number of Suppliers
1
Supplier Name

HYBRID NEWS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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