Award

East Midlands Regional Visitor Marketing Campaign

NOTTINGHAMSHIRE COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

26 Jan 2026 at 10:23

Award Notice
Summary of the contracting process

The East Midlands Combined County Authority has completed the procurement process for a regional visitor marketing campaign. The buying organisation, Nottinghamshire County Council, aimed to boost tourism across regions including Derbyshire, Derby City, Nottingham, and Nottinghamshire, through collaborative campaigns. Focusing on the industry category of business services related to marketing, this contract involved sports and cultural campaigns targeting audiences within travel proximity. With procurement conducted via a restricted procedure, or selective procurement method, the contract commenced on 20th October 2025 and will conclude on 27th February 2026. This initiative is valued at £220,000 and was awarded on 15th October 2025 to Reed Talent Solutions Limited, trading as Consultancy+.

This tender represents a significant opportunity for marketing and visitor economy-focused agencies to showcase their expertise and skills in bolstering regional tourism. The campaigns, targeting both local and London-based audiences, aim to enhance tourist experiences and promote extended stays, offering a considerable market for businesses adept in the visitor economy sector. These opportunities are ideal for larger companies capable of delivering comprehensive marketing strategies that align with the campaign’s objectives of driving domestic tourism and inclusivity in the East Midlands region. With a supportive procurement approach toward SME involvement, this tender opens avenues for diverse business growth and collaboration within the marketing domain.

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Notice Information

Notice Title

East Midlands Regional Visitor Marketing Campaign

Notice Description

The East Midlands Combined County Authority (EMCCA) is seeking to appoint a specialist visitor economy marketing agency to elevate the East Midlands' profile, promoting tourism through collaborative regional campaigns involving Visit Peak District Derbyshire and Derby (VPDD) and Visit Nottinghamshire (MNN) * Campaign Objectives: The campaigns aim to drive overnight stays and forward bookings for 2026, increase domestic tourism, promote inclusivity, and highlight accessible, authentic experiences in Derbyshire, Derby City, Nottingham, and Nottinghamshire. * Nottinghamshire Campaign Focus: This campaign targets sports spectators and cultural consumers within a 1-2 hour drive radius, encouraging repeat visits and extended stays beyond events, emphasizing the region's diverse sports, culture, food, heritage, and nature offerings. * Derbyshire Campaign Focus: A London-based campaign aims to inspire Londoners and nearby audiences to choose the Peak District, Derbyshire, and Derby for short breaks, highlighting rejuvenating nature-led escapes and cultural experiences less than two hours from the capital.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-2965b11d-fabc-42dd-ac7e-18233413f727
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5f8a72ad-4a5a-4141-bfbe-dfe0edbbdfb3
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
£220,000 £100K-£500K
Lots Value
Not specified
Awards Value
£220,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
26 Jan 20264 weeks ago
Submission Deadline
3 Oct 2025Expired
Future Notice Date
Not specified
Award Date
14 Oct 20254 months ago
Contract Period
19 Oct 2025 - 27 Feb 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NOTTINGHAMSHIRE COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NOTTINGHAMSHIRE
Postcode
NG2 7QP
Post Town
Nottingham
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF1 Derbyshire and Nottinghamshire
Small Region (ITL 3)
TLF16 South Nottinghamshire
Delivery Location
TLF East Midlands (England)
Local Authority
Rushcliffe
Electoral Ward
Trent Bridge
Westminster Constituency
Rushcliffe

Supplier Information

Number of Suppliers
1
Supplier Name

REED TALENT SOLUTIONS LIMITED (TRADING AS CONSULTANCY

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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