Award

UXPLORE - Marketing - AWARD

COVENTRY UNIVERSITY

This public procurement record has 1 release in its history.

Award

22 Feb 2022 at 10:33

Summary of the contracting process

The procurement process for the UXPLORE marketing contract was conducted by Coventry University, focusing on advertising and marketing services. The contract, which is now complete, was initiated as a tender under the open procurement method. Key dates include the tender closing on 3rd November 2021, with the contract period running from 28th November 2021 to 28th November 2022. The location for this procurement is Coventry, West Midlands, with a total contract value of £72,000 awarded to the supplier Unity, based in Leicester.

This procurement opportunity is well-suited for business growth, especially for firms with expertise in digital marketing, strategic marketing planning, and stakeholder engagement within an academic context. Companies experienced in handling grant-funded projects and innovative marketing strategies will find this contract particularly relevant, given the emphasis on multi-channel campaign development and the requirement for a strong UK market understanding. Businesses that can demonstrate a proven track record in marketing within the education or innovation sectors would be ideal candidates to leverage this opportunity.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

UXPLORE - Marketing - AWARD

Notice Description

Coventry University Services Ltd is tendering to establish marketing support for an ERDF funded project named uxplore. The appointed bidder will be expected to work with the innovation team within CUS ltd to provide proactive strategic and tactical marketing services to match the uxplore marketing aims. The appointed bidder will support uxplore project activities and enhance engagement across various stakeholder audiences. This will require the development of integrated multi-channel campaign plans. This is critical to maintain and enhance the University's position and to progress the University and its subsidiaries. Bidders must have a strong understanding of Business sector research, business partnerships, grant funded projects, technical marketing promotion and business enterprise and innovation. It is a requirement that the agency is experienced in UK and has a proven expertise of marketing planning and execution across a wide range of channels. A significant proportion of the marketing expenditure is via digital channels, so it is expected that the agency will possess specific expertise in digital and new media channels and an innovative approach. The appointed agency will be expected to contribute a value-added service, by providing sector knowledge and, as a result of having detailed sector expertise, demonstrate the ability to interrogate and challenge specific business objectives. Experience of working with academics effectively is also desirable.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-2cafe0d4-49e5-4563-8903-74e5c74f5a45
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/dd9e9b28-4e3a-4812-9337-c43d21e60769
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£72,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
22 Feb 20224 years ago
Submission Deadline
3 Nov 2021Expired
Future Notice Date
Not specified
Award Date
15 Dec 20214 years ago
Contract Period
28 Nov 2021 - 28 Nov 2022 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
COVENTRY UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV1 5FB
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG33 Coventry
Delivery Location
TLG West Midlands (England)

Local Authority
Coventry
Electoral Ward
St Michael's
Westminster Constituency
Coventry South

Supplier Information

Number of Suppliers
1
Supplier Name

UNITY

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-2cafe0d4-49e5-4563-8903-74e5c74f5a45-2022-02-22T10:33:09Z",
    "date": "2022-02-22T10:33:09Z",
    "ocid": "ocds-b5fd17-2cafe0d4-49e5-4563-8903-74e5c74f5a45",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "ERDF - PD-587-21 (MARKETING) - AP - AWARD",
        "title": "UXPLORE - Marketing - AWARD",
        "description": "Coventry University Services Ltd is tendering to establish marketing support for an ERDF funded project named uxplore. The appointed bidder will be expected to work with the innovation team within CUS ltd to provide proactive strategic and tactical marketing services to match the uxplore marketing aims. The appointed bidder will support uxplore project activities and enhance engagement across various stakeholder audiences. This will require the development of integrated multi-channel campaign plans. This is critical to maintain and enhance the University's position and to progress the University and its subsidiaries. Bidders must have a strong understanding of Business sector research, business partnerships, grant funded projects, technical marketing promotion and business enterprise and innovation. It is a requirement that the agency is experienced in UK and has a proven expertise of marketing planning and execution across a wide range of channels. A significant proportion of the marketing expenditure is via digital channels, so it is expected that the agency will possess specific expertise in digital and new media channels and an innovative approach. The appointed agency will be expected to contribute a value-added service, by providing sector knowledge and, as a result of having detailed sector expertise, demonstrate the ability to interrogate and challenge specific business objectives. Experience of working with academics effectively is also desirable.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79342000",
                "description": "Marketing services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "CV1 5FB"
                    },
                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2021-11-03T12:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2021-11-28T00:00:00Z",
            "endDate": "2022-11-28T23:59:59Z"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-179958",
            "name": "Coventry University",
            "identifier": {
                "legalName": "Coventry University"
            },
            "address": {
                "streetAddress": "Coventry University, Priory street",
                "locality": "Coventry",
                "postalCode": "CV1 5FB",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Shannon Millard",
                "email": "ab9238@coventry.ac.uk",
                "telephone": "02477659326"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-198827",
            "name": "Unity",
            "identifier": {
                "legalName": "Unity"
            },
            "address": {
                "streetAddress": "First Floor, 2 Chancery Place, Millstone Lane, Leicester, United Kingdom, LE1 5JN"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-179958",
        "name": "Coventry University"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-2cafe0d4-49e5-4563-8903-74e5c74f5a45-1",
            "status": "active",
            "date": "2021-12-15T00:00:00Z",
            "datePublished": "2022-02-22T10:33:09Z",
            "value": {
                "amount": 72000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-198827",
                    "name": "Unity"
                }
            ],
            "contractPeriod": {
                "startDate": "2021-11-28T00:00:00Z",
                "endDate": "2022-11-28T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/dd9e9b28-4e3a-4812-9337-c43d21e60769",
                    "datePublished": "2022-02-22T10:33:09Z",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}