Award

PH Live Longer Better physical activity inactives newspaper/digital marketing campaign

HAMPSHIRE COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

16 Aug 2024 at 13:44

Award Notice
Summary of the contracting process

The procurement process for the "PH Live Longer Better physical activity inactives newspaper/digital marketing campaign," initiated by Hampshire County Council, falls under the "Advertising and marketing services" industry category with a CPV code of 79340000. The contract, valued at £2,500, aims to promote physical activity among older adults in Hampshire through newspaper and digital ads. The campaign ran from 20th June 2024 to 3rd October 2024, targeting newspapers such as the Hampshire Chronicle, Andover Advertiser, and Basingstoke Gazette, alongside digital views for adults aged 40-64 in Hampshire, excluding Southampton, Portsmouth, and the Isle of Wight. The procurement was conducted via a selective method, specifically a call-off from a framework agreement, and has completed its award stage.

This tender offers significant opportunities for businesses specialising in marketing and public health communications. SMEs, in particular, may benefit from engaging with similar projects that leverage local media channels to foster public awareness and behavioural change initiatives. Companies with expertise in targeted advertising and community outreach, especially those experienced in health and wellness campaigns, would find such contracts advantageous for growth and portfolio diversification. Hampshire County Council's steady investment in public health promotions presents ongoing opportunities for capable suppliers.

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Notice Information

Notice Title

PH Live Longer Better physical activity inactives newspaper/digital marketing campaign

Notice Description

Marketing to support a Live Longer Better campaign with the aim to encourage older adults to carry out simple strength and balance activities that they can fit into their daily routines. 6 weeks of quarter page ads across Hampshire Chronicle, Andover Advertiser and Basingstoke Gazette. 20,000 targeted standard display targeting Elderly Care. 40,000 bespoke target views online targeting adults in Hampshire aged 40-64, excluding Southampton, Portsmouth and the Isle of Wight.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-2ce5921b-1c68-4710-a745-da818ec5bedd
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/2e7b1675-3d43-452c-a8b0-b3b3a537a9fa
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£2,500 Under £100K
Lots Value
Not specified
Awards Value
£2,500 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
16 Aug 20241 years ago
Submission Deadline
29 May 2024Expired
Future Notice Date
Not specified
Award Date
17 Jun 20241 years ago
Contract Period
19 Jun 2024 - 3 Oct 2024 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
HAMPSHIRE COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WINCHESTER
Postcode
SO23 8UJ
Post Town
Southampton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
Not specified
Local Authority
Winchester
Electoral Ward
St Michael
Westminster Constituency
Winchester

Supplier Information

Number of Suppliers
1
Supplier Name

NEWSQUEST MEDIA GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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