Award

21/011 Town Centre Augmented Reality Trail - AWARD

TAMWORTH BOROUGH COUNCIL

This public procurement record has 1 release in its history.

Award

16 Dec 2021 at 14:27

Award Notice
Summary of the contracting process

Tamworth Borough Council has awarded a contract titled "21/011 Town Centre Augmented Reality Trail", focusing on system implementation planning services in the United Kingdom. This procurement, classified under services, was conducted through an open procedure and is now complete, having finalised on 11th October 2021. The contract, valued at £20,000, commenced on 1st September 2021 and is set to run until 31st March 2025. The implementation of an augmented reality visitor campaign is aimed at enhancing engagement in Tamworth Town Centre until March 2022, with potential for ongoing additional campaigns thereafter.

This tender represents a significant opportunity for businesses involved in digital and interactive marketing services, particularly those specialising in augmented reality. Companies with experience in innovative visitor engagement strategies, as well as those equipped to deliver refreshes and additional campaign-related services over the contract term, will find this an attractive prospect. The successful supplier, Peel Interactive Ltd., exemplifies the type of large-scale businesses that could fulfil such a contract, providing valuable insights for smaller enterprises looking to partner or collaborate within this field.

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Notice Information

Notice Title

21/011 Town Centre Augmented Reality Trail - AWARD

Notice Description

Tamworth Borough Council has an ambitious plan to deliver a new, innovative, interactive and immersive augmented reality visitor campaign within Tamworth Town Centre that will run until the end of March 2022. The Council wishes to secure the services of a Contractor to deliver this campaign. The Contractor will also continue to deliver any additional campaigns and refresh content on a call-off basis as required over a period of 43 months.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-2fd5110e-e7ab-4179-9939-4bbf09a13d30
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d6e81e8b-9bac-4765-ba56-18a21c0214bf
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

92 - Recreational, cultural and sporting services

CPV Codes

72224100 - System implementation planning services

92520000 - Museum services and preservation services of historical sites and buildings

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£20,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
16 Dec 20214 years ago
Submission Deadline
10 Aug 2021Expired
Future Notice Date
Not specified
Award Date
10 Oct 20214 years ago
Contract Period
31 Aug 2021 - 31 Mar 2025 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
TAMWORTH BOROUGH COUNCIL
Contact Name
David Onion
Contact Email
david-onion@tamworth.gov.uk
Contact Phone
01827709371

Buyer Location

Locality
STAFFORDSHIRE
Postcode
B79 7BZ
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG2 Shropshire and Staffordshire
Small Region (ITL 3)
TLG24 Staffordshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Tamworth
Electoral Ward
Castle
Westminster Constituency
Tamworth

Supplier Information

Number of Suppliers
1
Supplier Name

PEEL INTERACTIVE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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