Award

Undergraduate profiling and segmentation brief

UNIVERSITY OF BEDFORDSHIRE

This public procurement record has 1 release in its history.

Award

26 Jul 2022 at 09:14

Award Notice
Summary of the contracting process

The University of Bedfordshire has issued a tender titled "Undergraduate profiling and segmentation brief," which aims to identify and engage with potential undergraduate applicants who are currently overlooked. This procurement falls within the data analysis services sector and is located in Luton, England. The tender process is currently in the Award stage, with the official award notice published on 26th July 2022. The initial deadline for submission was 1st July 2022, and the contract will commence on 1st August 2022, lasting until 31st December 2022. The procurement method employed is an open procedure, suitable for small and medium-sized enterprises (SMEs).

This tender presents excellent opportunities for businesses specialising in data analysis and higher education consultancy. Companies with experience in quantitative profiling, statistical analysis, and familiarity with higher education data sources will find this contract particularly relevant. Engaging in this project can help such businesses expand their footprint in the academic sector, offering services that can significantly impact student recruitment and marketing strategies for universities.

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Notice Information

Notice Title

Undergraduate profiling and segmentation brief

Notice Description

The University is looking for an experienced partner to profile and segment potential undergraduate applicants and students who we may be able to reach out to, but who we are currently failing to attract. We are keen to understand the characteristics and behaviours and how we might approach groups of young people. This partner will be experienced in higher education statistics (for example, those provided by HESA and UCAS), will have conducted similar work before and to provide relevant references. Aims To reach a greater number of enquirers by expanding reach to a greater number of leads who 'look like' they are Bedfordshire students; To boost the recruitment of the traditional school/college leaving market, where we have seen a decline in recruitment over a number of years. Objectives To identify: School and college-leaving audience and market segments which mirror but also build on those Bedfordshire has been successful in engaging with in the past; New audience and market segments of applicants and student who won't have previously engaged with us but who may have the potential (specifically around our regions (Bedfordshire, Hertfordshire, London; plus areas in Buckinghamshire, Hertfordshire, Cambridgeshire, Northamptonshire, Middlesex etc within an hour's drive/commute from Luton/Bedford); Application behaviours of groups of higher education applicants who may be persuaded to apply to the University of Bedfordshire; Improvements for the focus, target and effectiveness of our communications to future enquirers, applicants and offer holders. We are looking for the project to: Focus on data-evidenced quantitative profiling; Deliver and prospect score existing and new market segments; Give us a strong platform for conversion activities; and so Increase the number of applicants aged 20 or younger by 10%; Increase the recruitment of main campus home UG students aged 20 and under at the time of enrolment by 5%. The outputs, detailed in specification, will need to be able to be able to be readily communicated with different parties across the University, as well as informing marketing and recruitment activities.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-315fd0cb-51dd-4abf-88be-e16f50160816
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/83e7345e-7c6b-4532-bd2e-a0c790095549
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

73 - Research and development services and related consultancy services

CPV Codes

72316000 - Data analysis services

73210000 - Research consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£39,466 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
26 Jul 20223 years ago
Submission Deadline
1 Jul 2022Expired
Future Notice Date
Not specified
Award Date
7 Jul 20223 years ago
Contract Period
31 Jul 2022 - 31 Dec 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF BEDFORDSHIRE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LUTON
Postcode
LU1 3JU
Post Town
Luton
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH2 Bedfordshire and Hertfordshire
Small Region (ITL 3)
TLH21 Luton
Delivery Location
Not specified
Local Authority
Luton
Electoral Ward
Central
Westminster Constituency
Luton South and South Bedfordshire

Supplier Information

Number of Suppliers
1
Supplier Name

SMRS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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