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Recycle Right campaign summer 2026

Merseyside Waste Disposal Authority

This public procurement record has 1 release in its history.

Award

19 Aug 2026 at 17:45

Award Notice
Summary of the contracting process

Merseyside Waste Disposal Authority procured creative and advertising campaign services for its Recycle Right summer 2026 campaign. The appointed agency was required to deliver a strategic behavioural change campaign under the Recycle Right brand, supporting implementation of the UK Government’s Simpler Recycling legislation. The campaign focused on new materials becoming eligible for kerbside collection across the Liverpool City Region. This is a public-facing communications and marketing requirement, covering advertising campaign services (CPV 79341400) and related advertising and marketing activity. Delivery was across the North West of England. The buying organisation is Merseyside Waste Disposal Authority, based in Liverpool.

The procurement is complete and was awarded through an open procedure. Bids closed at 12 noon on 30 June 2026. The estimated total value was £59,720, with a minimum estimated value of £48,390. The contract was awarded on 16 July 2026 to Social Change for £48,390. The awarded contract runs from 16 July 2026 to 2 November 2026. The opportunity was suitable for small and medium-sized enterprises. There was one award, covering the Recycle Right behavioural change campaign and its associated advertising and marketing services. The award is active, indicating that Social Change was selected to deliver the requirement for Merseyside Waste Disposal Authority.

This award demonstrates demand for creative agencies able to turn environmental policy and changes to household recycling arrangements into clear public behaviour-change campaigns. Relevant suppliers would need experience in strategic communications, advertising campaign development and delivery, with the ability to work under an established public-facing brand. Credible capability would include translating technical or legislative changes into accessible messages about which materials can be recycled, designing communications for residents across a city region, and coordinating campaign activity across suitable advertising channels. Agencies with evidence of behaviour-change, sustainability, recycling or wider public information work would be well placed to compete for comparable requirements from this buyer.

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Notice Information

Notice Title

Recycle Right campaign summer 2026

Notice Description

MWDA is seeking a creative agency to deliver a strategic behavioural change campaign under the Recycle Right brand. The campaign follows on from the implementation of the UK government's Simpler Recycling legislation, focusing on new materials now eligible for kerbside collection across the Liverpool City Region.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-32ac67bf-8c05-48ce-b97d-618839208534
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/77084b68-45a0-4680-bbfa-95766d6603cd
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£59,720 Under £100K
Lots Value
Not specified
Awards Value
£48,390 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
19 Aug 20261 weeks ago
Submission Deadline
30 Jun 2026Expired
Future Notice Date
Not specified
Award Date
16 Jul 20261 months ago
Contract Period
16 Jul 2026 - 2 Nov 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Merseyside Waste Disposal Authority
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1BP
Postcode Area
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD North West (England)
Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

Social Change Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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