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C244415 - Marketing Automation Tool

NHS Blood and Transplant

This public procurement record has 1 release in its history.

Award

11 Sep 2026 at 11:48

Award Notice
Summary of the contracting process

NHS Blood and Transplant procured a marketing automation tool: software supporting the organisation’s marketing automation activities and related information-system requirements. The procurement is classified under CPV 48000000, covering software packages and information systems. The buying organisation is NHS Blood and Transplant, based at North Bristol Park in Bristol. Delivery is associated with the organisation’s Bristol site and the United Kingdom. This is a technology supply requirement rather than construction, facilities management or general consultancy. The selected supplier was Softcat Plc, a large technology company, indicating that the requirement was fulfilled through an established technology provider rather than a specialist marketing agency. The opportunity is therefore most relevant to software vendors, technology resellers and systems providers able to supply and support marketing automation platforms for an NHS organisation.

The procurement reached completion after a selective call-off from a framework agreement. The contract was awarded to Softcat Plc on 29 November 2023 for £3,151,102 including VAT? No VAT treatment is stated, so this is the reported GBP value. The contract runs from 1 December 2023 to 30 November 2028. The tender submission deadline was 31 August 2023 at 12:00. The tender record describes the value as the maximum potential amount for the full contract term, including extension periods. The award is active and the tender is complete. NHS Blood and Transplant reported that the earlier value had been corrected to include those extension options. The process was not presented as suitable for SMEs or voluntary, community and social enterprises.

For a supplier assessing future NHS Blood and Transplant demand, this award demonstrates a substantial, multi-year requirement for marketing automation software and associated information-system capability. A credible competitor would need to provide an enterprise-grade platform, or the technology products and implementation support needed to deploy one, for a public-sector healthcare organisation. The route to market matters: this purchase was made as a call-off from a framework, so relevant framework membership and the ability to respond to a structured technology procurement would be important. The incumbent supplier’s scale also indicates that bidders should be able to manage sizeable delivery, support and account responsibilities rather than offer a small standalone marketing service. The requirement was recorded as unsuitable for SMEs and VCSEs, pointing towards larger technology suppliers or suitably resourced consortia.

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Notice Information

Notice Title

C244415 - Marketing Automation Tool

Notice Description

C244415 - Marketing Automation Tool Additional information: This notice is being published to correct the contract value information previously reported on Contracts Finder. The original notice (Notice identifier: 2024/S 000-003780) did not include the value of the extension options contained within the contract. The revised value reflects the maximum potential contract value for the full term of the contract, including all extension periods.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-3509b8c5-db75-4ea9-9510-86528efde446
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e18796bf-e276-4a7b-92d7-df15b160aa0f
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Not specified
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
£3,151,102 £1M-£10M
Lots Value
Not specified
Awards Value
£3,151,102 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
11 Sep 20265 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
29 Nov 20232 years ago
Contract Period
1 Dec 2023 - 30 Nov 2028 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS Blood and Transplant
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRISTOL
Postcode
BS34 7QH
Postcode Area
Bristol
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK52 Bath & North East Somerset and South Gloucestershire
Delivery Location
Not specified
Local Authority
South Gloucestershire
Electoral Ward
Filton
Westminster Constituency
Filton and Bradley Stoke

Supplier Information

Number of Suppliers
1
Supplier Name

Softcat Plc

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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