Tender

Market Research Testing

NATIONAL ARMY MUSEUM

This public procurement record has 3 releases in its history.

TenderAmendment

04 May 2021 at 15:06

Tender Notice
TenderAmendment

12 Apr 2021 at 12:42

Tender Notice
Tender

17 Mar 2021 at 12:24

Tender Notice
Summary of the contracting process

The National Army Museum (NAM) is currently engaged in a procurement process titled "Market Research Testing", aimed at appointing a company to test various concepts and audience engagement strategies for its gallery spaces. This initiative falls under the services industry category and is based in London, postcode SW3 4HT. The procurement process is at the planning stage, after the tender period closed on 16 April 2021, with the contract expected to commence on 26 April 2021 and run until 26 November 2021. The estimated contract value is £25,000 and the procurement method is classified as a limited competitive quotation, indicating it is below threshold level.

This tender presents a significant opportunity for businesses specialising in market research, audience engagement, or museum consultancy, particularly those with experience in cultural services. The phased approach to testing, which includes concept evaluation for multiple galleries, creates a chance for companies to contribute innovative ideas and methodologies that cater to diverse audience groups. With the possibility of in-person engagements and the exploration of distanced surveying methods post-COVID-19 restrictions, this project could appeal to small and medium-sized enterprises (SMEs) eager to grow their portfolios within the cultural sector.

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Notice Information

Notice Title

Market Research Testing

Notice Description

The National Army Museum (NAM) is wishes to appoint a company to test a series of concepts, topics, gallery aims and names with audiences to inform both content and display approaches for the refinement of its current permanent gallery offer. NAM is looking to change its permanent gallery spaces to ensure they best meet our visitors' needs. We want each gallery to work at some level across each of our key audience groups: Educators, Historians, Generalists, and For the Kids (within Transactors). NAM wants to test a series of concepts, topics, gallery aims and names with audiences to inform both content and display approaches. NAM has identified the target audiences it wishes to test with and requires an agency to develop an appropriate methodology for delivery of this testing, and to manage that testing process within the timescales outlined. NAM also requests the agency provide guidance on the type of information required from the Museum to best move forward with the project - what they need to get the best results. Given this research covers the redevelopment of three galleries, we envisage it will require a phased approach to allow each gallery project team to develop their plans in line with their individual project timings. Phase 1: Concept testing around the themes of the three new galleries, including more detailed testing for the new 'Army' gallery. Names testing for all five galleries to ensure they work with their gallery overview and holistically with each other, names chosen also need to be consistent (e.g. one word names for all) Phase 2 : Summative testing of Formation Gallery once Museum has re-opened, how learnings from this new gallery can inform the approach for the changes to the other three galleries going forward. NB: NAM is comfortable with full face to face surveying from 21 June in line with government guidance. But we would be interested in exploring options for distanced surveying from when the Museum re-opens 17 May. We are also interested in whether recruitment of visitors could be helpful in ensuring sample size. Phase 3 : Further detailed testing for new "Society" and "Battle", plus "Army" if more is required, once the curators and exhibitions teams have developed the concepts further. This will likely include detailed gallery overview, topics/sections, narratives, objects, designs, layouts, text samples. Additional information: Attached are clarifications to questions raised by potential tenderers

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-37ac92f5-f1e4-4377-bb15-5c52dfe8130a
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/eaee7cc3-fae0-459e-972b-0ae7fb2f7acf
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services

CPV Codes

92500000 - Library, archives, museums and other cultural services

Notice Value(s)

Tender Value
£25,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
4 May 20214 years ago
Submission Deadline
16 Apr 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
25 Apr 2021 - 26 Nov 2021 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NATIONAL ARMY MUSEUM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW3 4HT
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI33 Kensington & Chelsea and Hammersmith & Fulham
Delivery Location
Not specified
Local Authority
Kensington and Chelsea
Electoral Ward
Royal Hospital
Westminster Constituency
Chelsea and Fulham

Further Information

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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