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nderstanding and exploring potential mitigations against the user journey of fraud

OFCOM

This public procurement record has 1 release in its history.

Award

20 Aug 2026 at 08:06

Award Notice
Summary of the contracting process

Ofcom commissioned market research services to deliver media literacy and qualitative fraud research. The work is intended to help Ofcom understand the modern fraud user journey and explore potential mitigations across online platforms and telecommunications environments. This is a research and insight requirement, rather than a technology implementation or fraud investigation service. Delivery is based in London, with the buyer located at Riverside House, Southwark Bridge Road. The procurement falls under market research services (CPV 79310000). It is relevant to research agencies, qualitative specialists and media literacy practitioners with experience examining online harms, telecommunications, fraud behaviour and how users move through fraud journeys across digital services.

The procurement is complete and has been awarded. Ofcom ran a competition through its Market Research Framework Agreement, using the framework’s competition route rather than a standalone open tender. Bids were due by 29 July 2026 at 5pm. The contract was awarded to Magenta Research Ltd on 14 August 2026 for £70,200. The contract period runs from 19 August 2026 to 31 March 2027. The requirement was classified as services and was identified as suitable for SMEs and voluntary, community or social enterprises. The award is active, and the selected supplier is a UK SME. The published evaluation outcome confirms a single supplier award for the full requirement.

This award demonstrates demand from Ofcom for focused qualitative research linking fraud, media literacy, online platforms and telecommunications. A credible future competitor would need to design and deliver robust qualitative research into how people encounter, interpret and respond to modern fraud, while translating findings into practical mitigation options for a communications regulator. Relevant capability includes participant research, user-journey analysis, media literacy expertise, online harms or fraud insight, and an understanding of platform and telecoms environments. Agencies should also be able to produce clear evidence for policy and regulatory decision-making, manage a defined research commission, and compete through the relevant market research framework route. The award to an SME indicates that this scale of specialist work can be delivered by a focused research business.

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Notice Information

Notice Title

nderstanding and exploring potential mitigations against the user journey of fraud

Notice Description

Delivery media literacy and fraud qualitative research, specifically to help Ofcom understand and explore the potential mitigations against the user journey of modern fraud across online platforms and telecommunication environments.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-3925b4d0-b87d-44e1-914f-734f4444bb30
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5b1c6b44-86bd-4a7b-a168-10781ca75597
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other - Competition via Ofcom Market Research Framework Agreement
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£70,200 Under £100K
Lots Value
Not specified
Awards Value
£70,200 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Aug 20261 weeks ago
Submission Deadline
29 Jul 2026Expired
Future Notice Date
Not specified
Award Date
14 Aug 20262 weeks ago
Contract Period
19 Aug 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Postcode Area
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
TLI London
Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

Magenta

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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