Award

Love Seafood Content Production - FY2021

SEA FISH INDUSTRY AUTHORITY

This public procurement record has 6 releases in its history.

Award

01 Aug 2022 at 15:27

TenderAmendment

31 Jan 2020 at 14:55

TenderAmendment

28 Jan 2020 at 09:23

TenderAmendment

24 Jan 2020 at 11:57

TenderAmendment

21 Jan 2020 at 16:32

Tender

13 Jan 2020 at 16:13

Summary of the contracting process

The Sea Fish Industry Authority is seeking a content production partner for its consumer marketing efforts under the brand "Love Seafood." The procurement is classified under advertising and marketing services, with a contract value of £120,000. The tender was published on 13 January 2020 and had a deadline for submissions by 10 February 2020. Contracts are expected to commence from 16 March 2020 and last until 31 March 2021. This open procurement method allows businesses to submit proposals as part of a fair competition process.

This tender presents a significant opportunity for businesses in the creative and marketing sectors, particularly small and medium-sized enterprises (SMEs) that can demonstrate collaborative working and innovative strategies. Companies specialising in digital content production, social media marketing, and strategic brand consulting will be well-positioned to respond effectively to the requirements outlined by Seafish, ensuring that they align with the long-term vision for consumer engagement in seafood marketing.

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Notice Title

Love Seafood Content Production - FY2021

Notice Description

Seafish are looking for a content production partner to support our consumer-facing marketing efforts and activity for our new brand - "Love Seafood." To deliver Love Seafood activity successfully, the Content partner will be required to work closely with the Seafish marketing team, the Seafish Communications team, the Concept partner, the Media partner and the PR/Influencer partner. We're ultimately looking for a partner who is able to offer the following, alongside embracing collaborative working and delivering against the requirements of the tender/eventual briefs: * Shares similar cultural values to that of Seafish - and embraces the HOW as much as the WHAT. * Looks at the WHY (strategic thinking), from all angles. Particularly, when it comes to understanding and applying the discipline of traditional planning, alongside marketing. * Embraces what we already know about our audiences, and what our research is telling us - and helps build upon that, ensuring the consumer is at the centre of everything we do. * Embraces a measured approach to success - understanding organisational objectives and being able to articulate ROI for Seafish at every turn. * Offers a creative mindset - providing proactive solutions to challenges and changing demands, rather than relying upon a 'horse to water' approach. * Understands the long-term approach to seafood marketing with consumer audiences. This is about changing hearts and minds over a long period of time (20 years) - so, it's important to build a partnership that will last, and develop ideas with longevity and vision. For more detailed information on the above tender, this can be found in the attached invitation to tender document. Other tenders can be found on our website - https://www.seafish.org/article/tenders

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-3fa415eb-9190-4235-81b2-6a37821cc38f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c17e0ebd-27ab-40fa-8175-b94b2d4c6c38
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£120,000 £100K-£500K
Lots Value
Not specified
Awards Value
£89,143 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
1 Aug 20223 years ago
Submission Deadline
10 Feb 2020Expired
Future Notice Date
Not specified
Award Date
5 Jun 20205 years ago
Contract Period
21 Jun 2020 - 1 Sep 2020 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
SEA FISH INDUSTRY AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EDINBURGH
Postcode
EH7 4HS
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
Not specified

Local Authority
City of Edinburgh
Electoral Ward
Leith Walk
Westminster Constituency
Edinburgh North and Leith

Supplier Information

Number of Suppliers
1
Supplier Name

WIRE MEDIA

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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