Award

WSCC - SC - Experience West Sussex Tourism Marketing Campaign Tender Process - AWARD

WEST SUSSEX COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

12 Feb 2021 at 15:20

Award Notice
Summary of the contracting process

West Sussex County Council is currently in the Award stage of the procurement process for the "Experience West Sussex Tourism Marketing Campaign." This tender, valued at £500,000, seeks qualified organisations to provide marketing services aimed at promoting West Sussex as a tourist destination to a younger audience. The procurement process was conducted through an open procedure, and while the contract period lasts from 1st January 2018 to 31st December 2018, the award notice for this tender was published on 12th February 2021. The related services fall under the advertising and marketing category, specifically focusing on ideas that support the visitor economy in the South East region of the United Kingdom.

This tender presents significant opportunities for marketing agencies and consultancy firms specialising in tourism and social media engagement. Businesses with expertise in digital marketing strategies and campaign development, particularly those targeting the youthful demographics of London and the South East, would be well-positioned to compete. By engaging in the local visitor economy and fostering connections with the community, suitable organisations can contribute to and benefit from the initiative to increase visitor spend and overnight stays in West Sussex.

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Notice Information

Notice Title

WSCC - SC - Experience West Sussex Tourism Marketing Campaign Tender Process - AWARD

Notice Description

West Sussex County Council (WSCC / the Council) is seeking tenders from suitably qualified organisations to provide a range of services and support to the Council to deliver, develop and grow the Experience West Sussex offer. This work started in 2015 from an identified need to promote West Sussex to a new, younger target market from London and the wider South East as a place to visit and stay, based on the best of what the County has to offer the audience. The aims have been to introduce a new audience to the County and its businesses; to support the visitor economy and have a positive economic impact from increasing visitor spend; and encouraging more visitors to stay overnight. The campaign messages and content have also been used to encourage residents to enjoy and experience what is on their doorstep. For 2017, the campaign goals are: plus 28,700 social followers and page likes 147,667 engagements on social media 28,147 link clicks to the website Onsite engagement: under 70 percent of time on site more than 50 seconds The core service is to propose a marketing plan annually to achieve the objectives (and initially for 2018) to include the design, delivery and evaluation of the Experience West Sussex digital marketing campaign for the year. The additional service is to propose, as part of the marketing plan, additional marketing activities to achieve the objectives.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4245fe5b-485f-4fd3-9621-1b0f04bc95bf
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d14da4e1-55b0-45b3-914c-bcb54f923f0b
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79340000 - Advertising and marketing services

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
£500,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
12 Feb 20215 years ago
Submission Deadline
22 Oct 2017Expired
Future Notice Date
Not specified
Award Date
21 Dec 20178 years ago
Contract Period
1 Jan 2018 - 31 Dec 2018 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST SUSSEX COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST SUSSEX
Postcode
PO19 1RQ
Post Town
Portsmouth
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ27 West Sussex (South West)
Delivery Location
TLJ South East (England)
Local Authority
Chichester
Electoral Ward
Chichester Central
Westminster Constituency
Chichester

Supplier Information

Number of Suppliers
1
Supplier Name

COBB DIGITAL

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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