Tender

Strategic Communications Support

NATIONAL ARMY MUSEUM

This public procurement record has 1 release in its history.

Tender

30 Dec 2019 at 10:23

Tender Notice
Summary of the contracting process

The National Army Museum is currently inviting tenders for a project titled "Strategic Communications Support," aimed at enhancing the museum's engagement with audiences through a coherent strategic messaging framework. This procurement process, categorised under marketing services (CPV code 79342000), is at the Tender stage, with the tender period closing on 20th January 2020. The contract is expected to commence on 10th February 2020 and will last until 21st March 2021. The total value of the contract ranges from £25,000 to £40,000, and interested bidders should refer to the contact point, Ms Linda Stranks, for any clarification or time extensions regarding their submissions.

This tender presents an excellent opportunity for businesses specialising in communications, marketing, and audience engagement strategies, particularly small and medium enterprises (SMEs) that can deliver innovative value propositions and messaging frameworks. Companies with expertise in developing and implementing strategic communications and those that can navigate arts and cultural sectors would be particularly well-suited to compete for this contract, thereby fostering collaboration with the National Army Museum and contributing to its ongoing mission and values. Interested parties can maximise their chances by showcasing relevant experience and creative capabilities in their proposals.

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Notice Information

Notice Title

Strategic Communications Support

Notice Description

As we approach 3 years following reopening the Musuem is keen to use what it has learnt to improve the way in which we communicate and engage with our audiences. The Museum has created a 5-year strategy, Master Narrative (the guiding principle for the story the Museum has to tell) and a new audience segmentation model. This has allowed the Museum to re-align its priorities and targets. As part of our ongoing development of the Museum we are now looking to produces coherent and consistent strategic messaging. Working with our existing mission and values and referencing our master narrative we require a strategic communications framework that the Museum and its staff can use across all channels. It will also further develop our audience segmentation model. Outline of potential scope of work to include: Phase 1: Value proposition Develop value proposition for the NAM - how should our mission and values manifest themselves in our communications with our audiences. Deliverables: Written articulation of value proposition and creative examples of how this might translate to external communications -e.g. advertising/website copy Phase 2: Persona development and messaging framework Build upon our audience segmentation work to produce granular personas that we can test and use Deliverables: Granular and identifiable persona to support communications which are aligned to our segmentation work. External messaging framework: Develop an external messaging framework that provides a bridge between the new 'master narrative' and our audience groups. Deliverables: Series of core messages and content examples to underpin external communications Phase 3: Ongoing strategic communications consultancy & support Across the year, provision of ad-hoc support for Museum communications messaging to provide a consistent touchpoint for messaging. Additional information: This notice was originally posted on the Museum's website on 20 Dec 2019. Due to access issues with the Contracts Finder Website and staff leave it has not been possible to post until 30 Dec. Should interested tenderers require additional time to provide a bid they should contact the contact member of staff: lstranks@nam.ac.uk in the first instance.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-458e2272-7de6-4e0e-9864-c17c7d8ed210
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/68de7dbf-654b-40dd-adf1-22fb379c23f5
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Not specified
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£40,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
30 Dec 20196 years ago
Submission Deadline
20 Jan 2020Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
10 Feb 2020 - 21 Mar 2021 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NATIONAL ARMY MUSEUM
Contact Name
Ms Linda Stranks
Contact Email
lstranks@nam.ac.uk
Contact Phone
020 7881 2469

Buyer Location

Locality
LONDON
Postcode
SW3 4HT
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI33 Kensington & Chelsea and Hammersmith & Fulham
Delivery Location
Not specified
Local Authority
Kensington and Chelsea
Electoral Ward
Royal Hospital
Westminster Constituency
Chelsea and Fulham

Further Information

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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