Tender

PQ0532 Consultancy Support for History & Heritage Tourism Product Development for the Coach and Group Market

BIRMINGHAM CITY COUNCIL

This public procurement record has 1 release in its history.

Tender

25 Jun 2024 at 12:33

Tender Notice
Summary of the contracting process

The Birmingham City Council is seeking consultancy support for history and heritage tourism product development for the coach and group market. The project aims to enhance Birmingham's tourism attractions and experiences, focusing on heritage and storytelling. This initiative, funded by the UK Government, requires a tourism specialist to work with the Council's Tourism Officer to identify attractions suitable for coach and group business, provide insights into post-COVID-19 group requirements, and support businesses in marketing their products. The tender deadline is on July 15, 2024, with a contract period starting from August 4, 2024, to January 31, 2025, located in Birmingham, West Midlands, United Kingdom. The procurement method for this service contract is described as 'Other -'.

This tender opportunity by Birmingham City Council presents a chance for consultancy firms specialising in marketing management consultancy services and administrative services related to tourism affairs to engage in a project contributing to Birmingham's tourism sector growth. Small and medium-sized enterprises (SMEs) are particularly encouraged to participate in this tender, offering the opportunity to support the city's vision of becoming a leading coach and group destination, attracting more visitors to its unique heritage attractions. The consultancy contract opens doors for businesses to collaborate with the Council to develop bookable tourism products tailored for the coach and group market, aligning with Birmingham's tourism strategy for the future.

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Notice Information

Notice Title

PQ0532 Consultancy Support for History & Heritage Tourism Product Development for the Coach and Group Market

Notice Description

Birmingham City Council (BCC) would like to support the development of Birmingham's tourism attractions and experiences, with a particular focus on heritage and the city's unique stories. To deliver this there is a requirement for a tourism specialist with extensive experience of working in the sector, supporting businesses to develop bookable products for the coach and group market; and to provide training in marketing and storytelling. BCC is a partner in the Birmingham, Solihull and Black Country Local Visitor Economy Partnership and there is an existing travel trade development programme that our visitor economy businesses can access to support their product development and access to trade partners. This project will complement that activity with a clear focus to become first in class for our city centre and neighbourhoods' coach and group welcome, to drive more visitors to our attractions, and to support the recovery of the coach and group market. This underpins planned future funding to improve coach and driver facilities in the city. Birmingham has an incredibly diverse, high-quality tourism offer that appeals to many different markets. The vast majority of visitors who visit the city leave with a positive impression, however the proposition and marketing message to visitors has been delivered alongside regional messaging, owing to funding constraints. The Birmingham Visitor Destination Plan 2022-27 has identified 'History and Heritage' as one of the key hero themes where Birmingham is particularly strong in terms of quality and distinctiveness. There is a wealth of unique heritage attractions and experiences that have the potential for growth but are hampered by a low profile outside of the region. This activity will also support the effective promotion of the city and hone its tourism identity - both of which are priorities of the Visitor Destination Plan. This project is funded by the UK Government through the UK Shared Prosperity Fund. The consultant/specialist will work with the Council's Tourism Officer to: o Identify through a desk-based audit, Birmingham attractions which are working with, or have the potential to accommodate, coach and group business. o Provide insight to modern group and coach planners' requirements from a destination, post COVID-19. o Identify gaps in the destination's coach offer. o Schedule 1-to-1 meetings with the top attractions with coach and group potential to develop their domestic coach and group offer. o If they have wider aspirations to work with the travel trade, they will be referred to the existing travel trade development programme workshops and 1-to-1s and take part in the new Visitor Pass. o Support businesses in storytelling and marketing their tourism products and experiences to this coach and group market, for the creation of a coach and group section in the regional travel trade guide - this could include working with clusters of attractions... Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-493a2ae9-8d10-483f-b128-0f95330cff56
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/0f183209-9a42-4356-8829-945b4a1f4252
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

75 - Administration, defence and social security services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

75125000 - Administrative services related to tourism affairs

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
25 Jun 20241 years ago
Submission Deadline
15 Jul 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
4 Aug 2024 - 31 Jan 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BIRMINGHAM CITY COUNCIL
Contact Name
Salman Al-Rawni
Contact Email
salman.al-rawni@birmingham.gov.uk
Contact Phone
0121 464 8000

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 7WB
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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