Award

Media Buying and SEO Services

THE CITY UNIVERSITY

This public procurement record has 1 release in its history.

Award

06 Aug 2017 at 09:45

Award Notice
Summary of the contracting process

The City University has completed a procurement process for "Media Buying and SEO Services," soliciting services within the marketing industry. This contract, valued at £3,000,000, was awarded on 10th August 2016, with a contract period spanning from 1st August 2016 to 31st July 2019. The procurement method employed was an open procedure, and the tendering phase has now concluded. The services will be delivered at the university's locations in London, with a notable emphasis on enhancing its web presence and effective student recruitment through digital marketing strategies.

This tender presents a significant opportunity for businesses specialising in media buying and search engine optimisation to engage with a prestigious educational institution, thereby expanding their client portfolio. Agencies that have proven experience in strategic media planning and digital marketing would be particularly well-suited for this contract. Additionally, small to medium-sized enterprises (SMEs) interested in scaling their operations in the education sector might find this award a valuable entry point to collaborate with an established university.

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Notice Information

Notice Title

Media Buying and SEO Services

Notice Description

City University is seeking to appoint by tender (under the OJEU Open Procedure): 1. an agency (ies) who can strategically advise upon and instigate integrated media buying activity; and 2. an external Search Engine Optimization agency (or agencies) to manage its search marketing. City's websites www.city.ac.uk and wwww.cass.city.ac.uk are central to the successful marketing of the University and to the recruitment of students to its courses.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4adf8aef-55e0-4f8a-9fec-c477b3e79454
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/8699f8af-53b7-4a73-9668-04e30067d6f0
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£3,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£3,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
6 Aug 20178 years ago
Submission Deadline
7 Jun 2016Expired
Future Notice Date
Not specified
Award Date
9 Aug 20169 years ago
Contract Period
31 Jul 2016 - 31 Jul 2019 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE CITY UNIVERSITY
Contact Name
Not specified
Contact Email
james.morgan@city.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
EC1V 0HB
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
TLI London
Local Authority
Islington
Electoral Ward
Clerkenwell
Westminster Constituency
Islington South and Finsbury

Supplier Information

Number of Suppliers
2
Supplier Names

FUNDAMENTAL MEDIA

MINTTWIST

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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