Award

Consumer Campaign - Misleading Online Practices

COMPETITION AND MARKETS AUTHORITY

This public procurement record has 2 releases in its history.

AwardUpdate

13 Jun 2022 at 16:20

Award Notice
Award

07 Dec 2021 at 14:10

Award Notice
Summary of the contracting process

The Competition and Markets Authority (CMA) in London has completed the procurement process for the 'Consumer Campaign - Misleading Online Practices' tender, which focused on appointing an agency to run an advertising campaign targeting consumers regarding misleading online practices. This procurement fell under the classification of "Advertising campaign services" and employed a selective procurement method, specifically through a dynamic purchasing system. The total contract value reached £400,000, with a minimum value of approximately £219,337. The contract period runs from 3rd December 2021 to 26th October 2024, while the tender period concluded on 13th September 2021.

This tender presents a significant opportunity for businesses within the advertising and marketing sector, particularly those experienced in consumer campaigns and digital communication strategies. Small and medium-sized enterprises (SMEs) may find themselves well-positioned to compete, given the nature of the procurement which encourages their participation. Agencies that can demonstrate innovative solutions and a solid understanding of consumer behaviour will likely navigate the competitive landscape effectively and could foster relationships with a key governmental authority.

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Notice Information

Notice Title

Consumer Campaign - Misleading Online Practices

Notice Description

Provision of a contract through which CMA can appoint an agency to run a campaign aimed at consumers - both business and individuals - highlighting the issue of misleading online practices.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4dd28ea4-4251-4962-b327-a2106dc7a738
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/07b1f4bd-82d0-4982-a332-a810b22f8911
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£400,000 £100K-£500K
Lots Value
Not specified
Awards Value
£219,336 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
13 Jun 20223 years ago
Submission Deadline
13 Sep 2021Expired
Future Notice Date
Not specified
Award Date
25 Oct 20214 years ago
Contract Period
3 Dec 2021 - 26 Oct 2024 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
COMPETITION AND MARKETS AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E14 4QZ
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified
Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Supplier Information

Number of Suppliers
1
Supplier Name

23RED

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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