Award

City of London Workers Promotional Campaign

CITY OF LONDON CORPORATION

This public procurement record has 1 release in its history.

Award

28 Jul 2021 at 16:01

Award Notice
Summary of the contracting process

The City of London Corporation has awarded a contract for the "City of London Workers Promotional Campaign" in the marketing services industry, based in London, United Kingdom. This contract, valued at £400,000, was awarded on 7th July 2021 and encompasses a six-month period starting from 22nd July 2021, with the possibility of extension up to nine months. The procurement process followed was a limited competitive quotation due to its value being below the threshold.

This tender presents lucrative growth opportunities for marketing agencies, particularly those specialising in campaign strategy, creative development, and media planning. Businesses that can deliver effective marketing services and possess the capability to execute comprehensive campaigns will find themselves well positioned to compete for this contract. The focus on raising awareness and participation in the City of London’s initiatives creates the potential for innovative agencies to demonstrate their expertise and drive impactful outreach efforts.

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Notice Information

Notice Title

City of London Workers Promotional Campaign

Notice Description

This is a contract award notice for the provision of an agency partner to create and execute a marketing campaign in late Summer/Autumn to drive awareness and participation in the City's renewed vibrant and thriving offer. The project requires the following agency services: Strategy (audience insights will be provided); Creative Concept Development and subsequent Asset Production; Paid Media Planning and Buying; Earned Media Planning and Delivery; development of Evaluation Methodology. The duration of the contract is six months, subject to the right of the City (at its sole discretion) to exercise its right to extend the Contract by up to three months. The maximum length of the contract is therefore nine months.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-4e6ec750-4670-4bb6-9daf-24aa61cd95b5
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ce5fe5d1-0039-4ce7-822d-b46fde7b92cf
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
£400,000 £100K-£500K
Lots Value
Not specified
Awards Value
£400,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
28 Jul 20214 years ago
Submission Deadline
25 May 2021Expired
Future Notice Date
Not specified
Award Date
6 Jul 20214 years ago
Contract Period
21 Jul 2021 - 21 Jan 2022 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CITY OF LONDON CORPORATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC2P 2EJ
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
TLI London
Local Authority
Islington
Electoral Ward
Clerkenwell
Westminster Constituency
Islington South and Finsbury

Supplier Information

Number of Suppliers
1
Supplier Name

AYLESWORTH FLEMING

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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