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GB-Bath: University Brand Review

University of Bath

This public procurement record has 1 release in its history.

Award

24 Mar 2020 at 11:30

Award Notice
Summary of the contracting process

The University of Bath has completed a tender process titled "GB-Bath: University Brand Review," which aimed to enhance its branding policy. Located in Bath, United Kingdom, this procurement falls under the marketing management consultancy services category and utilised an open procurement method. The tender period ended on 13 March 2020, leading to the award date of 13 March 2020, with a contract valued at £44,250 to Rbl aka Rebecca Battman Limited. The contract period runs from 24 March 2020 to 23 March 2023.

This tender presents significant opportunities for consultancy firms specialising in branding, marketing management, and identity development. Companies with expertise in crafting brand positioning strategies and developing visual identity guidelines will find suitable avenues for growth by bidding for similar contracts, particularly those capable of collaborating with educational institutions to enhance their brand presence and engagement with their target audiences.

How relevant is this notice?

Notice Information

Notice Title

GB-Bath: University Brand Review

Notice Description

The University of Bath is reviewing its branding policy. We are seeking a partner to help us develop: -A statement of brand positioning which aligns to the University's agreed core purpose and values and provides an effective strategic platform of distinctive brand expression -New guidelines for visual identity and strategic tone of voice (all media, all marketing, communication and engagement activities) to form the basis of a comprehensive executional toolkit which will be developed in partnership with the University -A brand management framework which ensures that University sub-brands/beacon brands (e.g. Team Bath, School of Management, IAAPS, IPR) and other entities with discrete visual identities are able to market themselves successfully to their individual target audiences whilst aligning with and complementing the University of Bath brand

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-50c56e2b-9e5e-4422-9af8-6cf56fd65cc5
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a8804f16-d067-41cf-83ac-bfdc8d0c2572
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£44,250 Under £100K
Lots Value
Not specified
Awards Value
£44,250 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
24 Mar 20206 years ago
Submission Deadline
13 Mar 2020Expired
Future Notice Date
Not specified
Award Date
13 Mar 20206 years ago
Contract Period
24 Mar 2020 - 23 Mar 2023 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
University of Bath
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BATH
Postcode
BA2 7AY
Postcode Area
Bath
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK52 Bath & North East Somerset and South Gloucestershire
Delivery Location
TLK South West (England)
Local Authority
Bath and North East Somerset
Electoral Ward
Bathwick
Westminster Constituency
Bath

Supplier Information

Number of Suppliers
1
Supplier Name

Rbl aka REBECCA BATTMAN LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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