Award

Social Media Listening

MINISTRY OF DEFENCE

This public procurement record has 1 release in its history.

Award

08 Jan 2026 at 14:40

Award Notice
Summary of the contracting process

The Ministry of Defence has concluded a procurement process titled "Social Media Listening" under the CPV classification for "Social Research Services." This tender involved a selective procurement method, specifically a call-off from a framework agreement, with the tender period ending on 19th December 2025. The contract, valued at £251,910, runs from 31st December 2025 to 30th December 2028, and is situated in London, United Kingdom. This procurement has progressed to the award stage, with the awarded contract to Hootsuite Media UK Limited being published on 8th January 2026.

Business growth opportunities arise in the field of social media monitoring and analytical services through this engagement with the Ministry of Defence. Large scale companies within the technology and social research sector, particularly those capable of providing sophisticated social media listening solutions, would have found this opportunity well-suited to their capabilities. Although the procurement process has been completed, it illustrates the demand for advanced solutions and services in governmental departments, signalling opportunities for businesses with similar practises to align their offerings in preparation for future tenders.

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Notice Information

Notice Title

Social Media Listening

Notice Description

Talkwalker Enterprise Social Media Relationship Platform

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-5261721a-c825-4a84-bdd9-50980ced9b10
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/19f2f031-03f2-4de1-9e42-b4b01c8a68ee
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79315000 - Social research services

Notice Value(s)

Tender Value
£251,910 £100K-£500K
Lots Value
Not specified
Awards Value
£251,910 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
8 Jan 20261 months ago
Submission Deadline
19 Dec 2025Expired
Future Notice Date
Not specified
Award Date
19 Dec 20252 months ago
Contract Period
31 Dec 2025 - 30 Dec 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MINISTRY OF DEFENCE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLASGOW
Postcode
G2 8EX
Post Town
Glasgow
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLI London
Local Authority
Glasgow City
Electoral Ward
Anderston/City/Yorkhill
Westminster Constituency
Glasgow North

Supplier Information

Number of Suppliers
1
Supplier Name

HOOTSUITE MEDIA

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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