Tender

Journey of Recycling 2026-28

MERSEYSIDE WASTE DISPOSAL AUTHORITY

This public procurement record has 1 release in its history.

Tender

05 May 2026 at 16:45

Tender Notice
Summary of the contracting process

The Merseyside Waste Disposal Authority (MWDA) has initiated a procurement process titled "Journey of Recycling 2026-28," focusing on advertising and marketing services. This tender is set in the North West region of the United Kingdom and is currently in the tender stage, having been published on 5th May 2026. The procurement is conducted via an open procedure below the threshold, inviting applications until 4th June 2026, with a contract period from 29th June 2026 to 31st March 2028. The project entails two phases of a recycling awareness campaign, engaging services to manage and animate content for dissemination through digital advertising channels, including Google and social media platforms during specified timelines in 2026 and 2027.

This tender offers substantial opportunities for growth, particularly for small and medium-sized enterprises (SMEs) adept in digital marketing and project management. By providing services for the MWDA's recycling campaign, businesses can leverage their expertise in creating engaging content to promote environmental initiatives. Companies with experience in developing social media strategies and managing advertising campaigns will be well-positioned to benefit. This opportunity not only promises immediate business engagements but also positions participants as key partners in ongoing government-supported recycling and sustainability efforts in the Liverpool City Region.

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Notice Information

Notice Title

Journey of Recycling 2026-28

Notice Description

Merseyside Waste Disposal Authority (MWDA) is a statutory waste disposal authority which, with its District Council partners, takes a lead in advocating and delivering recycling, waste prevention, and the safe and effective disposal of household waste for the residents of Merseyside and Halton - together, the Liverpool City Region (LCR). MWDA is seeking to engage an organisation who will be able to effectively manage external services and suppliers throughout all aspects of the campaign and display strong overall project management. MWDA runs public awareness and engagement campaigns through the Authority's Recycle Right and Zero Waste LCR brands. MWDA would like to run a campaign via Recycle Right in two phases - Phase 1 during July 2026 - October 2026, and Phase 2 during April 2027 - September 2027. Phase 1 of the campaign will require the successful organisation to animate a new Journey of Recycling video, with a focus on updating information featured within the most recent Journey of Recycling animation to factor in additional materials which can now be recycled via kerbside collections across LCR, following the implementation of Simpler Recycling legislation from UK government. A suite of social media assets will also need to be created for advertising purposes, with the aim to engage LCR residents and direct them to the new Journey of Recycling animation on the MRWA YouTube channel and/or Journey of Recycling pages on the Recycle Right website. Phase 1 will culminate with a one-month digital advertising campaign, which will launch from the start of Recycle Week (Monday 14th September) and will finish on Sunday 11th October 2026. The ads will be run through Google (Display Network and/or YouTube) and the Recycle Right Meta channels (Facebook and Instagram). A report providing insights on user engagement and demographics will be required upon completion of the campaign. Phase 2 of the campaign will require additional animation work to provide information on flexible plastics (plastic film packaging and plastic bags), which are legislated by UK government to be collected from residential properties from 31st March 2027. Phase 2 will culminate with a three-month digital advertising campaign, which will launch in July 2027 and end upon the completion of Recycle Week during September 2027 (date TBC). The ads will again be run through Google and the Recycle Right Meta channels (Facebook and Instagram). A report providing insights on user engagement and demographics will be required upon completion of the campaign.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-56247c47-abd8-405c-a251-f6226b1a21b2
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/3cae789f-6d02-4b62-ab1f-4ee4e511e85d
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
5 May 20261 weeks ago
Submission Deadline
4 Jun 20263 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
28 Jun 2026 - 31 Mar 2028 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MERSEYSIDE WASTE DISPOSAL AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1BP
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD North West (England)
Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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