Tender

Creative Services, Media Planning & Buying and Search Engine Optimisation

TRANSPENNINE TRAINS LIMITED

This public procurement record has 1 release in its history.

Tender

08 Sep 2023 at 16:00

Tender Notice
Summary of the contracting process

The buying organisation for this procurement opportunity is Transpennine Trains Limited. The title of the tender is "Creative Services, Media Planning & Buying and Search Engine Optimisation" in the industry category of Advertising and marketing services. The procurement stage is currently active, set to conclude on 20th October 2023. The contract period is from 1st April 2024 to 31st March 2026. The procurement method is a selective Negotiated procedure, with a total contract value of £14,000,000. The tender is located in the North West region of the United Kingdom.

This tender presents business growth opportunities for companies specializing in creative services, media planning & buying, and search engine optimization. Small and medium-sized enterprises (SMEs) would be well-suited to compete for this tender. Businesses with expertise in developing integrated marketing campaigns, strategic media buying, channel planning, and SEO implementation are encouraged to participate. The tender from Transpennine Trains Limited offers a chance to engage in high-value contracts and tap into the advertising and marketing services sector.

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Notice Information

Notice Title

Creative Services, Media Planning & Buying and Search Engine Optimisation

Notice Description

There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - *High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. *Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. *Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE's SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-573c2447-9827-4dfa-83a8-96c4f063d01c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/824e73b6-a422-4489-bd24-739586c36508
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Negotiated procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£14,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
8 Sep 20232 years ago
Submission Deadline
20 Oct 2023Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Mar 2024 - 31 Mar 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
TRANSPENNINE TRAINS LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MANCHESTER
Postcode
M1 6LT
Post Town
Manchester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD33 Manchester
Delivery Location
TLD North West (England)
Local Authority
Manchester
Electoral Ward
Piccadilly
Westminster Constituency
Manchester Central

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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