Award

Alcohol Social Marketing Campaign

NORTH YORKSHIRE COUNTY COUNCIL

This public procurement record has 6 releases in its history.

Tender

31 Jan 2019 at 09:28

Award

12 Dec 2018 at 09:39

TenderAmendment

10 Aug 2018 at 09:01

TenderAmendment

10 Aug 2018 at 09:00

TenderAmendment

09 Aug 2018 at 14:55

Tender

02 Aug 2018 at 08:40

Summary of the contracting process

The North Yorkshire County Council is currently conducting a tender for the "Alcohol Social Marketing Campaign" aimed at promoting responsible drinking norms. This project falls under the advertising and marketing services category and is located in the Yorkshire and the Humber region of the United Kingdom. The procurement process is at the Award stage, with the tender awarded on 6th December 2018, and the contract period extending from 1st January 2019 to 31st December 2020. The total value of the contract is £100,000, and it follows an open procurement method. Initially published on 2nd August 2018, the tender period concluded on 19th September 2018.

This tender presents valuable opportunities for businesses, particularly small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations, looking to diversify into social marketing and public health campaigns. Companies experienced in advertising, marketing strategy development, or community engagement initiatives may find themselves well-suited to compete for similar contracts, while also contributing to societal good through promoting healthier drinking behaviours.

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Notice Title

Alcohol Social Marketing Campaign

Notice Description

The overall aim of the social marketing campaign is to establish responsible and sensible drinking as the norm. Key objectives of the Project are to design, develop and deliver a targeted social marketing campaign based on the evidence (customer insight data and research literature), within a 2 year period AND to put in place systems to measure effectiveness against stated outcomes listed below; to see a positive change in the cultural and social norm concerning alcohol consumption, to reduce alcohol related harms and to increase the number of people aware of safe and responsible drinking levels (in particular within those drinking at hazardous levels). Bid documents are available on Yortender (www.yortender.co.uk)

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-57bb564b-2d9b-4d8e-9758-1cbff241a871
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/cdaf5467-f78f-4680-80e6-c7fc0feced68
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
Not specified
Awards Value
£100,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
31 Jan 20197 years ago
Submission Deadline
19 Sep 2018Expired
Future Notice Date
Not specified
Award Date
6 Dec 20187 years ago
Contract Period
1 Jan 2019 - 31 Dec 2020 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
NORTH YORKSHIRE COUNTY COUNCIL
Contact Name
Tim Wood
Contact Email
tim.wood@northyorks.gov.uk
Contact Phone
+44 1609798407

Buyer Location

Locality
NORTHALLERTON
Postcode
DL7 8AD
Post Town
Darlington
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE22 North Yorkshire
Delivery Location
TLE Yorkshire and The Humber

Local Authority
North Yorkshire
Electoral Ward
Romanby
Westminster Constituency
Richmond and Northallerton

Supplier Information

Number of Suppliers
1
Supplier Name

HITCH MARKETING

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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