Award

Google Analytics GA4

H M REVENUE & CUSTOMS

This public procurement record has 1 release in its history.

Award

04 Jun 2025 at 11:54

Summary of the contracting process

The procurement process titled "Google Analytics GA4" was initiated by H M Revenue & Customs, focusing on IT services, specifically consulting, software development, internet, and support. This process falls under the industry category of IT services and the contract is set in the United Kingdom. The procurement was conducted through a selective method as a call-off from a framework agreement, and it has now reached the award stage. The tender had a completion date set for the 30th of April 2025, with the contract period beginning on the 1st of June 2025 and concluding on the 31st of May 2026. The total contract value is £241,092, while the minimum value is £120,546.

This tender presents a substantial opportunity for growth within the IT services sector, particularly for SMEs, as indicated by the suitability criteria of the contract. With services centered around Google Analytics and BigQuery, the opportunity is well-suited for businesses with expertise in web analytics and performance measurement. Companies with a focus on providing comprehensive IT consulting and development services can benefit from competing for such contracts, fostering expansion and greater market presence in the IT consulting industry. As Merkle UK ONE Limited, an SME, has already been awarded the contract, it highlights the competitive advantage smaller enterprises might hold in such procurement processes.

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Notice Title

Google Analytics GA4

Notice Description

GA4 and BigQuery. Google Analytics is a web analytics platform used for understanding website performance, measuring marketing performance and measuring engagement with website content

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-58c5ab22-e14c-4cdd-8dec-1245802391ac
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/801470ba-41db-428b-9d08-3f95bfe04854
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
£241,092 £100K-£500K
Lots Value
Not specified
Awards Value
£120,546 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
4 Jun 20258 months ago
Submission Deadline
30 Apr 2025Expired
Future Notice Date
Not specified
Award Date
1 Jun 20258 months ago
Contract Period
31 May 2025 - 31 May 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
H M REVENUE & CUSTOMS
Contact Name
Ada Dudaite
Contact Email
ada.dudaite@hmrc.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SS99 1AA
Post Town
Southend-on-Sea
Country
England

Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH3 Essex
Small Region (ITL 3)
TLH31 Southend-on-Sea
Delivery Location
Not specified

Local Authority
Southend-on-Sea
Electoral Ward
Victoria
Westminster Constituency
Southend East and Rochford

Supplier Information

Number of Suppliers
1
Supplier Name

MERKLE UK ONE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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