Award

Contract for the Provision of Integrated Mass Media, Creative and Advertising Agency for Fresh & Balance

COUNTY DURHAM AND DARLINGTON NHS FOUNDATION TRUST

This public procurement record has 2 releases in its history.

Award

31 Jan 2025 at 12:18

Award Notice
Tender

18 Jul 2024 at 09:50

Tender Notice
Summary of the contracting process

The County Durham and Darlington NHS Foundation Trust has completed the procurement process for the provision of an integrated mass media, creative, and advertising agency for the Fresh & Balance programme. This programme aims to reduce tobacco and alcohol harm in the North East region of the United Kingdom. The contract, valued at £6,000,000, runs from 13 February 2025 to 12 February 2030, with potential extensions of up to three additional 12-month periods. The Open procedure (above threshold) procurement method was utilised, focusing on advertising and marketing services. The tender period ended on 23 August 2024, indicating the procurement process has transitioned from the Tender stage to the Award stage, with Story uk ltd being the awarded supplier.

This tender offers significant business growth opportunities, particularly for SMEs specialising in comprehensive marketing and advertising solutions. The contract's broad scope requires capabilities in campaign design, media planning, digital collateral, and web support, demanding a flexible full-service agency model. Businesses with a proven track record in delivering integrated campaigns in public health sectors, especially those with expertise in tobacco and alcohol harm reduction strategies, are well-suited to compete in such procurement opportunities. Successful engagement in this tender can lead to sustained revenue and expanded service offerings over the contract duration and any potential extensions.

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Notice Information

Notice Title

Contract for the Provision of Integrated Mass Media, Creative and Advertising Agency for Fresh & Balance

Notice Description

Fresh and Balance is the North East's integrated programme for reducing tobacco and alcohol harm in the region. Our remit is to reduce smoking rates and the harm caused by tobacco and alcohol amongst our local population and key audiences using a multi-strand approach based on best national and international evidence. This includes mass media campaigns, campaigning and advocacy, effective internal communications, and making voices heard on the national stage to politicians and decision makers. A key element of work is the design and delivery of integrated campaigns from the first set of designs to media planning and delivery, as well as a support strand with printed and digital collateral and web support. This will form the bulk of agency support with the flexibility of a full service agency who can deliver other marketing specialist services as and when needed. It is contract for 60 months with optional extension of 3 X 12 months. The contract is not a guarantee of continual work and the budget set at a level to accommodate potential future work if elements of the programme were expanded within the timeframe. It will be subject to 1/ continued funding for the Fresh and Balance programme 2/ the requirements as and when for campaigns subject to our budget allocations and 3/ three months' notice of termination of convenience of the contract.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-590f7729-591d-4bd0-866f-6afb32b7d57c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/df84bc18-c25e-4413-a575-6ab7662a4fda
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£6,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£6,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
31 Jan 20251 years ago
Submission Deadline
23 Aug 2024Expired
Future Notice Date
Not specified
Award Date
31 Jan 20251 years ago
Contract Period
13 Feb 2025 - 12 Feb 2030 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
COUNTY DURHAM AND DARLINGTON NHS FOUNDATION TRUST
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
DARLINGTON
Postcode
DL3 6HX
Post Town
Darlington
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC3 Tees Valley
Small Region (ITL 3)
TLC33 Darlington
Delivery Location
TLC North East (England)
Local Authority
Darlington
Electoral Ward
Pierremont
Westminster Constituency
Darlington

Supplier Information

Number of Suppliers
1
Supplier Name

STORY

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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