Tender

Digital Media Buying - Guildhall School - CONTRACT FINDER OPPORTUNITY

CITY OF LONDON CORPORATION

This public procurement record has 1 release in its history.

Tender

09 Sep 2024 at 13:28

Tender Notice
Summary of the contracting process

The City of London Corporation is currently in the tender stage for "Digital Media Buying - Guildhall School." The contract, classified under "Advertising campaign services" (CPV 79341400), specifically targets the digital marketing industry. The procurement process aims to appoint a single provider to deliver comprehensive digital media buying services for the Guildhall School, London. The contract is set to run for three years, with the possibility of a one-year extension, making the maximum potential duration four years. Key dates include the tender period ending on 9th October 2024 and the contract commencing on 27th April 2025. The estimated annual contract value is £157,000, summing up to approximately £628,045 over the entire period. This open procedure, suitable for SMEs and VCSEs, uses an electronic tendering system accessible through capitalEsourcing.

This tender provides significant opportunities for businesses specialising in digital marketing and media campaign management. It requires expertise in digital platforms, targeted advertising, and campaign optimisation, offering a substantial, long-term engagement. The focus on regular performance reporting and active engagement with the client's marketing team highlights the potential for developing a strong, ongoing client relationship. Companies in the advertising, media buying, and digital marketing sectors, particularly those experienced in educational institutions or similar settings, will find this tender well-suited to their capabilities, allowing them to showcase their strategic and creative strengths in a high-profile project.

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Notice Information

Notice Title

Digital Media Buying - Guildhall School - CONTRACT FINDER OPPORTUNITY

Notice Description

The City Corporation is looking to appoint one single provider to deliver Digital Media Buying services to the Guildhall School. The duration of the contract is three (3) years, subject to the right of the City Corporation (at its sole discretion) to exercise its right to extend the Contract by up to one (1) year. The maximum length of the contract is therefore four (4) years. The annual estimated contract value shall be PS157k. This includes the media campaigns' spend and agency fees. Summary of requirements: - Plan digital media campaigns for a range of Guildhall School offerings, providing expertise on digital marketing platforms and the best ways to target the School's audiences. - Provide recommendations on best use of budget, creative and copy and provide insight on the media buying landscape and market trends. - Implement these campaigns, including booking the ads, targeted copywriting, ad building, ensuring all tracking is in place and liaison with media owners as required. - Provide regular (at least weekly) reports on the campaign performance, and proactively recommend and implement optimisations, and provide detailed end of campaign reports including recommendations on future campaign activity. - Meet regularly with the marketing leads for each audience area, and share best practice and campaign updates This tendering exercise is being undertaken using the electronic tendering system 'capitalEsourcing' (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free. Additional information: This tendering exercise is being undertaken using the electronic tendering system ' capitalEsourcing' (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-5d4b2894-a776-4436-beb9-3b9588856b22
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1a8bbf19-cd28-4329-8ce8-69e8fc9b4b8a
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£628,045 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 Sep 20241 years ago
Submission Deadline
9 Oct 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
26 Apr 2025 - 26 Apr 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CITY OF LONDON CORPORATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC2P 2EJ
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
TLI London
Local Authority
Islington
Electoral Ward
Clerkenwell
Westminster Constituency
Islington South and Finsbury

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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