Award

Provision of a Strategic Media Planning Agency

CROWN COMMERCIAL SERVICE

This public procurement record has 2 releases in its history.

AwardUpdate

08 May 2025 at 12:48

Award Notice
Award

03 Apr 2025 at 07:33

Award Notice
Summary of the contracting process

The Crown Commercial Service, on behalf of the Cabinet Office, has completed a procurement process for the "Provision of a Strategic Media Planning Agency." This contract falls under the industry category of aerial advertising services (CPV 79341500) and is located in the North East region of the United Kingdom. The procurement process, conducted through a selective method as a call-off from a framework agreement, culminated in an award on 25th February 2025, with a contract period extending from 25th February 2025 to 24th February 2027. The tender aims to support the implementation of a communications strategy for the Infected Blood Compensation Scheme, addressing the needs of individuals affected by infected blood and blood products. The tender period concluded on 13th January 2025, with a project value of £244,676.

This procurement offers substantial opportunities for businesses specialising in strategic media planning and communications, particularly those adept at crafting evidence-based, audience-centric media plans. Though the opportunity was awarded to OMD Group Limited, businesses involved in comprehensive communication strategies could find similar procurement opportunities valuable. Large-scale enterprises with experience in framework agreements may be more suited to win similar contracts due to the strategic and complex nature of the requirements outlined, which includes integrating various communications channels and developing robust engagement frameworks.

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Notice Information

Notice Title

Provision of a Strategic Media Planning Agency

Notice Description

People who have been infected and affected as a result of infected blood and blood products, have been suffering and campaigning for years. As a result, in 2017 a public inquiry, chaired by Sir Brian Langstaff, was set up to examine the circumstances that led to individuals being contaminated. The IBCA was brought into existence to implement an Infected Blood Compensation Scheme, which will provide financial compensation to victims of infected blood, along with those affected as a result, on a UK-wide basis. To reach all of those infected and affected we need to develop a fully integrated communications strategy and marketing campaign, which we aim to implement from April 2025, and will potentially last for many years. The IBCA require a strategic planning and media agency to work as part of an integrated agency team to build on their initial audience segmentation and strategic framework. The Supplier will be required to develop a media plan that is evidence based, insight driven and audience centric, based on our target audience's media consumption across all touchpoints - paid, owned and earned. To support this work, a COM-B will be required, along with a Theory of Change to support comms, marketing and engagement activity.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-6350f41b-2f8a-45a8-b63f-db3922b99e0b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/dfc58507-6a75-4bca-9636-b13dc3877719
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341500 - Aeral advertising services

Notice Value(s)

Tender Value
£244,676 £100K-£500K
Lots Value
Not specified
Awards Value
£244,676 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
8 May 20259 months ago
Submission Deadline
13 Jan 2025Expired
Future Notice Date
Not specified
Award Date
25 Feb 202512 months ago
Contract Period
25 Feb 2025 - 24 Feb 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CROWN COMMERCIAL SERVICE
Contact Name
Crown Commercial Service on behalf of Cabinet Office : Cabinet Office
Contact Email
supplier@crowncommercial.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LIVERPOOL
Postcode
L3 9PP
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLC North East (England)
Local Authority
Liverpool
Electoral Ward
City Centre North
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

OMD GROUP

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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