Tender

360? BRANDING MARKETING & COMMUNICATION CAMPAIGN FOR UK NETWORK OF FRENCH SCHOOLS

LYCEE FRANCAIS CHARLES DE GAULLE

This public procurement record has 1 release in its history.

Tender

14 Jan 2022 at 17:45

Tender Notice
Summary of the contracting process

The Lycee Francais Charles de Gaulle, located in London, is inviting tenders for a project titled "360° Branding Marketing & Communication Campaign for UK Network of French Schools". This procurement, classified under advertising and marketing services, aims to enhance public awareness and enrolment across the UK network, which includes ten schools in London, one in Bristol, and one in Aberdeen. The open procurement process began with the tender announcement on 14 January 2022 and will conclude with the tender submission deadline on 4 March 2022. The subsequent contract period is set to commence on 16 May 2022 and will extend until 31 December 2023.

This tender presents valuable opportunities for marketing and communications agencies, particularly small and medium-sized enterprises (SMEs) that can offer innovative and effective branding solutions. The successful contractor will be expected to design and execute a two-year marketing campaign aimed at increasing enrolment in these schools. Agencies with a strong background in educational marketing and a deep understanding of branding strategies will be especially well-suited to compete, as they can leverage their expertise to meet the unique challenges of this campaign.

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Notice Information

Notice Title

360? BRANDING MARKETING & COMMUNICATION CAMPAIGN FOR UK NETWORK OF FRENCH SCHOOLS

Notice Description

The purpose of the tendering is to select the best communications and/or advertising agency to create the common branding for French Schools in the UK and to promote such branding over two years to increase enrolment at each school.The UK network of French schools (10 in London / 1 in Bristol / 1 in Aberdeen) wishes to task a Communications agency with designing a 2-year branding, communications and marketing campaign to raise public awareness about its Unique Selling Propositions and recruit more pupils. The Lycee Francais Charles de Gaulle de Londres (hereafter "the Lycee" / "the Contracting Authority") acts as a representative for the network as it is directly managed by the AEFE (Agence pour l'Enseignement Francais ? l'?tranger - France's Ministry for Europe & Foreign Affairs' Agency for French Education Abroad - hereafter "the Agency").

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-640e7073-c736-49d2-81de-f5265bad4f0f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/615e86aa-9880-4c0e-a588-64a94b5c7fd9
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
14 Jan 20224 years ago
Submission Deadline
4 Mar 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
15 May 2022 - 31 Dec 2023 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LYCEE FRANCAIS CHARLES DE GAULLE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW7 2DG
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI33 Kensington & Chelsea and Hammersmith & Fulham
Delivery Location
Not specified
Local Authority
Kensington and Chelsea
Electoral Ward
Brompton & Hans Town
Westminster Constituency
Kensington and Bayswater

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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