Award

Creative Testing

BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW

This public procurement record has 1 release in its history.

Award

26 Mar 2024 at 17:11

Summary of the contracting process

The Board of Trustees of the Royal Botanic Gardens Kew has awarded a contract for "Creative Testing" on 29th January 2024 for market research services. The procurement method was selective, calling off from a framework agreement. The contract value amounts to £10,950 GBP, with the tender period ending on 29th January 2024 and the contract period spanning from 30th January 2024 to 15th February 2024. The location of the procurement is in RICHMOND, England, under the services category.

This tender by the Royal Botanic Gardens Kew offers an opportunity for businesses, particularly those providing market research services. Small and medium-sized enterprises (SMEs) will find this tender suitable, given the emphasis on ad creative testing research. Businesses interested in delivering research services tailored to exhibition promotions and online ticket booking enhancements should consider competing for this contract.

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Notice Title

Creative Testing

Notice Description

Delivery of ad creative testing research to evaluate three potential ads for the upcoming Marc Quinn Light into Life exhibition, in order to understand which one will drive the most visits and how might the ads be slightly improved to generate a better immediate response to book tickets online. Framework information: RBGKEW882 Market Research Framework 2021 - 2024

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-64d5cb6d-c64f-4851-b500-ba3033077706
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e0cac8fc-69bf-4dcf-b3da-93818e1665d9
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£10,950 Under £100K
Lots Value
Not specified
Awards Value
£10,950 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
26 Mar 20241 years ago
Submission Deadline
29 Jan 2024Expired
Future Notice Date
Not specified
Award Date
29 Jan 20242 years ago
Contract Period
30 Jan 2024 - 15 Feb 2024 30 days
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
RICHMOND
Postcode
TW9 3AB
Post Town
Twickenham
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
Not specified

Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

DECISION HOUSE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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