Award

Tender for Visitor Profiling Service - AWARD

NATIONAL MUSEUMS LIVERPOOL

This public procurement record has 1 release in its history.

Award

27 Apr 2023 at 14:09

Summary of the contracting process

The National Museums Liverpool has awarded a contract for a Visitor Profiling Service. The procurement process involved seeking an insights and analysis company to provide customer profiling services across seven core venues. The contract duration is initially for 2 years with the option to extend up to 31 March 2028. The estimated contract value ranges from £60,000 to £150,000 excluding VAT. The tender process was completed, and Decision House Limited was awarded the contract on 27th April 2023.

This tender for market research services at National Museums Liverpool provides opportunities for businesses specializing in customer profiling, survey services, and survey analysis. Small and medium enterprises (SMEs) are considered suitable for this contract. Businesses interested in behavioural science, audience demographics, and visitor experience analysis are well-suited to compete. The procurement method was an open procedure, and the contract duration extends the potential for long-term business relationships with the appointed provider.

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Notice Title

Tender for Visitor Profiling Service - AWARD

Notice Description

At National Museums Liverpool (NML) we have diverse audiences that attend our seven core venues, with over three million visitors a year. We are seeking an insights and analysis company that can deliver a customer profiling service to report on our audience demographics, measure our economic impact, rate our facilities and rate quality of visit. We want to deeply understand our visitors, therefore, it is imperative that the successful tenderer has a forward-looking approach to behavioural science in measuring the sentiment and psychology of our visitors' experience. They will be required to provide a functioning framework in which the overall enjoyment of a visit can be measured and then broken down into talking points for internal evaluation. We require least some of the data to be collected from in person interviews, however, this can be supported by online surveys, if needed. Currently, as a minimum we require a survey round once each month at World Museum, Maritime Museum, International Slavery Museum, Museum of Liverpool, Walker Art Gallery, Sudley House and Lady Lever Art Gallery. The contract duration is for an initial period of 2 years with the option to extend for three 12 monthly periods (up until 31 March 2028). The estimated contract value for the initial period until 31 March 2025 is approximated to be up to PS60,000 excluding VAT (or PS72,000 GBP including VAT); and over the full potential term until 31 March 2028, approximated to be up to PS150,000 excluding VAT; (or PS180,000 including VAT). Whilst the appointed provider may be awarded the contract for the full potential contract term, no guarantee can be given regarding the total value of business placed. The appointed contractor may therefore be required to supply requirements within the scope of this tender, that are below or in addition to, what has been initially specified within this tender. The initial contract scope is for venues identified above; which during the overall potential period of contract, may be extended or reduced in line with NML's venue requirements.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-64da9dc7-44d1-4406-bd84-ab915a2d04b8
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f126dc23-3897-465f-8970-1a2946e02e6f
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

79311000 - Survey services

79311100 - Survey design services

79311300 - Survey analysis services

79342310 - Customer survey services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£56,750 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
27 Apr 20232 years ago
Submission Deadline
27 Mar 2023Expired
Future Notice Date
Not specified
Award Date
26 Apr 20232 years ago
Contract Period
23 Apr 2023 - 31 Mar 2025 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
NATIONAL MUSEUMS LIVERPOOL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MERSYSIDE
Postcode
L3 8EN
Post Town
Liverpool
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD North West (England)

Local Authority
Liverpool
Electoral Ward
City Centre North
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

DECISION HOUSE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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