Award

Provision of Socio Demographic Data

DRIVER & VEHICLE LICENSING AGENCY

This public procurement record has 1 release in its history.

Award

11 Nov 2020 at 15:15

Award Notice
Summary of the contracting process

The Driver & Vehicle Licensing Agency has completed the tender process for the "Provision of Socio Demographic Data", with a contract value of £19,500. This procurement, classified under Market Research Services (CPV 79310000), is focused on gathering comprehensive demographic information to inform decision-making across various departments. The contract period is set to commence on 16 November 2020 and will extend until 15 November 2022. This procurement was conducted through a selective method and was awarded on 11 November 2020, following the end date for submissions on 2 November 2020. The delivery location for this contract includes the postal code NW1 3DP, in Swansea, England.

This contract presents substantial opportunities for businesses specialising in data analysis and market research, particularly those with experience in socio-demographic data collection and analytics. Small and medium-sized enterprises (SMEs) are particularly encouraged, as the nature of the tender is suited to their capabilities. Firms that can leverage advanced data science techniques, including machine learning and predictive analytics, will be well-positioned to compete for future contracts that require a nuanced understanding of population dynamics and customer insights.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Information

Notice Title

Provision of Socio Demographic Data

Notice Description

Indicatively the data will be used to: Get in in depth understanding of the population in England, Scotland and Wales using the following demographics to support decision-making: address/postcode affluence age crime levels distance to motorway/main road distance to public transport education levels/qualifications employment status gender house value household income housing status marital status media preference mobile phone, tablet & online usage newspaper/magazine readership number of children and age personal hobbies public transport links shopping habits social class vehicle ownership Data will be used to understand the characteristics of drivers and vehicle keepers, and how likely they are to use DVLA's online services prior to, and following transformation of DVLA services. Allow DVLA Data Analysis team to understand affluence levels and likelihood of population to pay for DVLA's products and services. Optimise public resources to save money and deliver economic resilience. Combines with individual and area data to understand health needs to benefit Drivers Medical analysis. A challenge in population health is identifying the characteristics of communities, environments and policies that promote health and wellbeing. These characteristics have the potential to assist drivers medical to forecast likely conditions based on population data. The analysis of situations from demographic-based predictions may help to identify such areas of best practice and provide much needed information. Third party data is required to allow service managers to predict whether customers of different socio demographic backgrounds are able to use DVLA products and services with the greatest amount of ease possible. As the data science team within Customer Insight Unit continues to investigate the benefits of machine learning techniques, socio demographic data will be extremely useful in exploring where complex interactions exist and the outcomes of interest, in ways that traditional regression approaches may not be able to adequately model. Continue the production of lookup tables for our mail section to advise customers of their nearest service providers (i.e. the Post Office) and medical advisers. Bolster policy and service development to ensure that any spend on new projects/initiatives, communications, face to face interaction with the customer etc. is optimised and justified. Analyse the data on driving convictions. Analyse the take up rates of Direct Debit and the impact of abolishing the tax disc on VED compliance. Carry out analysis to support customer insight and usability testing work/initiatives Carry out analysis at the request of DFT and Wider Government

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-64fa76c4-23f2-4b45-acb2-ac235deebae7
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ea37aa6d-7c8c-4b9a-a5d0-9925715eadef
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Goods
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£19,500 Under £100K
Lots Value
Not specified
Awards Value
£19,500 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
11 Nov 20205 years ago
Submission Deadline
2 Nov 2020Expired
Future Notice Date
Not specified
Award Date
11 Nov 20205 years ago
Contract Period
16 Nov 2020 - 15 Nov 2022 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DRIVER & VEHICLE LICENSING AGENCY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SWANSEA
Postcode
SA6 7JL
Post Town
Swansea
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
Not specified
Local Authority
Swansea
Electoral Ward
Mynydd-bach
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

MARKETING METRIX

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-64fa76c4-23f2-4b45-acb2-ac235deebae7-2020-11-11T15:15:16Z",
    "date": "2020-11-11T15:15:16Z",
    "ocid": "ocds-b5fd17-64fa76c4-23f2-4b45-acb2-ac235deebae7",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "PS.20.159",
        "title": "Provision of Socio Demographic Data",
        "description": "Indicatively the data will be used to: Get in in depth understanding of the population in England, Scotland and Wales using the following demographics to support decision-making: address/postcode affluence age crime levels distance to motorway/main road distance to public transport education levels/qualifications employment status gender house value household income housing status marital status media preference mobile phone, tablet & online usage newspaper/magazine readership number of children and age personal hobbies public transport links shopping habits social class vehicle ownership Data will be used to understand the characteristics of drivers and vehicle keepers, and how likely they are to use DVLA's online services prior to, and following transformation of DVLA services. Allow DVLA Data Analysis team to understand affluence levels and likelihood of population to pay for DVLA's products and services. Optimise public resources to save money and deliver economic resilience. Combines with individual and area data to understand health needs to benefit Drivers Medical analysis. A challenge in population health is identifying the characteristics of communities, environments and policies that promote health and wellbeing. These characteristics have the potential to assist drivers medical to forecast likely conditions based on population data. The analysis of situations from demographic-based predictions may help to identify such areas of best practice and provide much needed information. Third party data is required to allow service managers to predict whether customers of different socio demographic backgrounds are able to use DVLA products and services with the greatest amount of ease possible. As the data science team within Customer Insight Unit continues to investigate the benefits of machine learning techniques, socio demographic data will be extremely useful in exploring where complex interactions exist and the outcomes of interest, in ways that traditional regression approaches may not be able to adequately model. Continue the production of lookup tables for our mail section to advise customers of their nearest service providers (i.e. the Post Office) and medical advisers. Bolster policy and service development to ensure that any spend on new projects/initiatives, communications, face to face interaction with the customer etc. is optimised and justified. Analyse the data on driving convictions. Analyse the take up rates of Direct Debit and the impact of abolishing the tax disc on VED compliance. Carry out analysis to support customer insight and usability testing work/initiatives Carry out analysis at the request of DFT and Wider Government",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79310000",
            "description": "Market research services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "NW1 3DP"
                    }
                ]
            }
        ],
        "value": {
            "amount": 19500,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a dynamic purchasing system",
        "tenderPeriod": {
            "endDate": "2020-11-02T12:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2020-11-16T00:00:00Z",
            "endDate": "2022-11-15T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "goods"
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/NsBK36A7",
            "name": "Driver & Vehicle Licensing Agency",
            "identifier": {
                "legalName": "Driver & Vehicle Licensing Agency",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/NsBK36A7"
            },
            "address": {
                "streetAddress": "Longview Road,Clase",
                "locality": "SWANSEA",
                "postalCode": "SA67JL",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Deborah Lewis",
                "email": "deborah.lewis@dvla.gov.uk",
                "telephone": "01792 662109"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-COH-05314091",
            "name": "MARKETING METRIX LIMITED",
            "identifier": {
                "legalName": "MARKETING METRIX LIMITED",
                "scheme": "GB-COH",
                "id": "05314091"
            },
            "address": {
                "streetAddress": "Level 33 Euston Tower LONDON NW1 3DP GB"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/NsBK36A7",
        "name": "Driver & Vehicle Licensing Agency"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-64fa76c4-23f2-4b45-acb2-ac235deebae7-1",
            "status": "active",
            "date": "2020-11-11T00:00:00Z",
            "datePublished": "2020-11-11T15:15:16Z",
            "value": {
                "amount": 19500,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-COH-05314091",
                    "name": "MARKETING METRIX LIMITED"
                }
            ],
            "contractPeriod": {
                "startDate": "2020-11-16T00:00:00Z",
                "endDate": "2022-11-15T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/ea37aa6d-7c8c-4b9a-a5d0-9925715eadef",
                    "datePublished": "2020-11-11T15:15:16Z",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}