Tender

GB-London: RBGKEW1390 - Legacy Proposition Development

ROYAL BOTANIC GARDENS, KEW

This public procurement record has 4 releases in its history.

TenderAmendment

26 Feb 2025 at 16:15

Tender Notice
TenderAmendment

26 Feb 2025 at 13:50

Tender Notice
TenderAmendment

26 Feb 2025 at 11:45

Tender Notice
Tender

11 Feb 2025 at 16:00

Tender Notice
Summary of the contracting process

The Royal Botanic Gardens, Kew is in the Tender stage for a project titled "RBGKEW1390 - Legacy Proposition Development". This procurement falls under the industry category of Marketing Services. The contracting process seeks an agency or consultancy to develop a legacy marketing proposition leveraging new brand cause positioning and framework. The project is set to be delivered in London, UK, with the tender submission deadline on 11 March 2025 at 12:00 PM. The contract is estimated between £25,000 and £50,000 and is scheduled to run from 10 June 2025 to 9 June 2026.

This tender offers an excellent opportunity for businesses, particularly small or medium enterprises (SMEs), to grow their portfolio by collaborating with a prestigious institution. Suitable companies would include those with expertise in marketing strategy, proposition development, key messaging, and case studies. Organisations with a background in brand extension projects and legacy marketing will find this tender highly relevant, fostering growth through strategic alignment with RBG Kew's objectives of promoting legacy giving and engaging new audiences.

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Notice Information

Notice Title

GB-London: RBGKEW1390 - Legacy Proposition Development

Notice Description

NOTE: This notice was updated on 26 February 2025 for the following reason: Contract duration updated response date updated(Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience. The scope of this project is: *Strategy and insight *Proposition development *Key messages and proof points *Case studies) Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-651fa658-357f-4ebc-8bc1-01e54e6c8885
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/cf337a80-7d09-4d18-8790-fd4484667846
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
26 Feb 202512 months ago
Submission Deadline
11 Mar 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
9 Jun 2025 - 9 Jun 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ROYAL BOTANIC GARDENS, KEW
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
RICHMOND
Postcode
TW9 3AE
Post Town
Twickenham
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
TLI London
Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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