Award

Marketing Campaign Management 2024/2025

UNIVERSITY OF EAST ANGLIA

This public procurement record has 1 release in its history.

Award

21 Feb 2025 at 15:49

Award Notice
Summary of the contracting process

The University of East Anglia has recently completed the procurement process for marketing campaign management services for the 2024/2025 period. The services will be provided in India, Pakistan, and Nigeria, aimed at promoting both undergraduate courses in India and postgraduate taught courses across all three countries. The procurement followed a direct procurement method and was classified under marketing services (CPV code: 79342000). The tender was awarded to IDP CONNECT LTD, with the contract starting on 1 October 2024 and ending on 30 September 2026. The main office of the University is located in Norwich, England, with the postal code NR4 7TJ.

This tender creates significant opportunities for businesses specialising in international marketing services, particularly those with experience in the education sector. Large-scale enterprises with a strong presence in the targeted regions stand to benefit the most from this contract. Smaller enterprises may not find this opportunity particularly suitable, as the procurement process was not aimed at SMEs or VCSEs. The direct procurement method used indicates an efficient and streamlined engagement, ideal for companies capable of delivering impactful marketing campaigns across multiple countries.

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Notice Information

Notice Title

Marketing Campaign Management 2024/2025

Notice Description

Marketing Campaign Management services in India, Pakistan, and Nigeria to promote Postgraduate Taught courses (India also includes undergraduate courses), with the aim of generating enquiries and applications to increase international student enrolments. A single action tender has been undertaken.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-656865d9-705c-437e-b526-4764d3872d37
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/942c066c-7aa9-4f84-a0c7-9820a821d89b
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
21 Feb 20251 years ago
Submission Deadline
27 Sep 2024Expired
Future Notice Date
Not specified
Award Date
29 Sep 20241 years ago
Contract Period
30 Sep 2024 - 30 Sep 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF EAST ANGLIA
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORWICH
Postcode
NR4 7TJ
Post Town
Norwich
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH5 Norfolk
Small Region (ITL 3)
TLH51 Norwich and East Norfolk
Delivery Location
Not specified
Local Authority
Norwich
Electoral Ward
University
Westminster Constituency
Norwich South

Supplier Information

Number of Suppliers
1
Supplier Name

IDP CONNECT

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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