Tender

RBGKEW1378 - Market Research Framework

ROYAL BOTANIC GARDENS, KEW

This public procurement record has 1 release in its history.

Tender

21 Jan 2025 at 20:20

Tender Notice
Summary of the contracting process

The Royal Botanic Gardens, Kew is initiating a tender for the "RBGKEW1378 - Market Research Framework" to develop long-term relationships with agile, cost-effective suppliers capable of delivering a range of market research projects. This procurement, valued at £900,000, falls under the market research services category (CPV code 79310000) and is expected to support various activities including marketing, communications, and commercial projects. The tender process follows an open procedure and is currently in the tender stage. The contract is anticipated to begin on 26 May 2025 and conclude on 25 May 2028, with the tender period closing on 25 February 2025. The services will be provided primarily in London, United Kingdom.

This tender represents a significant opportunity for businesses specialising in market research, especially those experienced in customer experience research, brand research, and market testing. It is well-suited for SMEs and VCSEs that can offer both online and on-site methodologies and handle large data sets. Companies operating within cultural attractions, leisure, tourism, hospitality, or retail sectors, and who have a deep understanding of these industries, will find this tender particularly advantageous for gaining exposure and growing their business through high-profile projects with a prestigious client.

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Notice Information

Notice Title

RBGKEW1378 - Market Research Framework

Notice Description

The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth. The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew's marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity. We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-65a3582b-c65f-41d4-be08-499ac7b62a93
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c290bd4f-7857-45b3-9305-c42a65083753
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£900,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
21 Jan 20251 years ago
Submission Deadline
25 Feb 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
25 May 2025 - 25 May 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ROYAL BOTANIC GARDENS, KEW
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
RICHMOND
Postcode
TW9 3AE
Post Town
Twickenham
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
TLI London
Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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